{"id":5117,"date":"2021-05-11T12:58:02","date_gmt":"2021-05-11T12:58:02","guid":{"rendered":"https:\/\/www.virusad.com\/?p=5117"},"modified":"2021-05-11T13:03:10","modified_gmt":"2021-05-11T13:03:10","slug":"meriter-la-confiance","status":"publish","type":"post","link":"https:\/\/www.virusad.com\/fr\/meriter-la-confiance\/","title":{"rendered":"Aie confiance en toi!"},"content":{"rendered":"
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Subaru Suisse nous a demand\u00e9 de positionner la marque de mani\u00e8re plus dynamique par le biais d’une campagne holistique. Elle devrait \u00eatre li\u00e9e \u00e0 plus d’\u00e9motions et de plaisir. Les attributs typiques de Subaru, \u00e0 savoir la s\u00e9curit\u00e9, la valeur et le r\u00f4le de pionnier en mati\u00e8re de technologie 4×4, n’ont pas \u00e9t\u00e9 n\u00e9glig\u00e9s: Subaru est le v\u00e9hicule le plus s\u00fbr pour le style de vie actif des individus et des familles. \u00c0 l’aide de slogans et d’images \u00e9motionnels, nous avons cr\u00e9\u00e9 une campagne, qui a \u00e9t\u00e9 lanc\u00e9e au printemps 2021. Les mod\u00e8les Subaru accompagnent un groupe cible actif dans ses activit\u00e9s de loisirs. Ce groupe fait confiance \u00e0 la voiture polyvalente, que ce soit dans un environnement urbain ou en dehors de la route. La campagne s’\u00e9tend sur l’ensemble des instruments de marketing. En commen\u00e7ant par des publicit\u00e9s, des publications de concessionnaires, des \u00e9l\u00e9ments de salle d’exposition, des m\u00e9ga posters, un mailing de client ou un spot radio. Le message est le m\u00eame partout: vous pouvez faire confiance \u00e0 une Subaru!<\/p>\n <\/div>\n\n \n <\/div>\n\n <\/div>\n\n<\/section>\n\n\n

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Autres projets<\/h2>\n <\/div>\n <\/div>\n
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Jaguar Land Rover Schweiz – Dokumentation<\/p>

\u00abA piece of English understatement\u00bb<\/h3>
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Vers le projet<\/div>\n <\/a>\n <\/div>\n\n \n
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SUBARU Schweiz AG – Kommunikations-Kampagne<\/p>

\u00abTrau Dich was!\u00bb<\/h3>
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Vers le projet<\/div>\n <\/a>\n <\/div>\n\n \n \n <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-5117","post","type-post","status-publish","format-standard","hentry","category-non-classifiee"],"acf":[],"yoast_head":"\nAie confiance en toi! - virus Ideenlabor AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.virusad.com\/fr\/meriter-la-confiance\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aie confiance en toi! - virus Ideenlabor AG\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.virusad.com\/fr\/meriter-la-confiance\/\" \/>\n<meta property=\"og:site_name\" content=\"virus Ideenlabor AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/virusideenlabor\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-11T12:58:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-11T13:03:10+00:00\" \/>\n<meta name=\"author\" content=\"Markus Antenen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Markus Antenen\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/meriter-la-confiance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/meriter-la-confiance\\\/\"},\"author\":{\"name\":\"Markus Antenen\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/#\\\/schema\\\/person\\\/3047326473f37d6648232096b6293c3d\"},\"headline\":\"Aie confiance en toi!\",\"datePublished\":\"2021-05-11T12:58:02+00:00\",\"dateModified\":\"2021-05-11T13:03:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/meriter-la-confiance\\\/\"},\"wordCount\":4,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/#organization\"},\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.virusad.com\\\/fr\\\/meriter-la-confiance\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/meriter-la-confiance\\\/\",\"url\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/meriter-la-confiance\\\/\",\"name\":\"Aie confiance en toi! 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