{"id":3049,"date":"2020-11-21T11:19:18","date_gmt":"2020-11-21T11:19:18","guid":{"rendered":"https:\/\/www.virusad.com\/?post_type=projekte&p=3049"},"modified":"2021-01-05T16:18:57","modified_gmt":"2021-01-05T16:18:57","slug":"le-beton-est-vert","status":"publish","type":"projekte","link":"https:\/\/www.virusad.com\/fr\/inspiration\/le-beton-est-vert\/","title":{"rendered":"Le b\u00e9ton est vert"},"content":{"rendered":"
\n
\n
\n \n

Campagne de sensibilisation sur les rev\u00eatements \u00e9cologiques en b\u00e9ton<\/h2>\n

Pour faire suite \u00e0 une pr\u00e9c\u00e9dente campagne de sensibilisation men\u00e9e sur le th\u00e8me de l’\u00e9cologie (et le label TERRASUISSE), il \u00e9tait bienvenu de consacrer une campagne compl\u00e9mentaire au groupe de produits des rev\u00eatements, qui sont particuli\u00e8rement \u00e9cologiques.<\/p>\n <\/div>\n <\/div>\n

\n
\n \"\" <\/div>\n <\/div>\n <\/div>\n\n<\/section>\n\n
\n
\n
\n \n

La solution? Des illustrations accrocheuses<\/h2>\n

Avec notre nouvelle campagne \u00abLe b\u00e9ton est vert\u00bb, nous avons fait prendre conscience aux consommateurs des avantages \u00e9cologiques des rev\u00eatements ayant obtenu le label TERRASUISSE. La vaste campagne \u00abLe b\u00e9ton est vert\u00bb est d\u00e9clin\u00e9e sous la forme d’affiches et d’annonces, et est \u00e9galement d\u00e9ploy\u00e9e sur diff\u00e9rents canaux en ligne. Comme pilier central de cette campagne, nous avons cr\u00e9\u00e9 une page d’accueil sp\u00e9cifique qui pr\u00e9sente des illustrations montrant les avantages des produits de mani\u00e8re particuli\u00e8rement accrocheuse.<\/p>\n <\/div>\n <\/div>\n

\n
\n \"\" <\/div>\n <\/div>\n <\/div>\n\n<\/section>\n\n\n
\n
\n
\n \n <\/div>\n <\/div>\n
\n\n
\n \"\" <\/div>\n
\n \"\" <\/div>\n \n <\/div>\n <\/div>\n\n<\/section>\n\n
\n
\n
\n
\n

Les r\u00e9actions n’ont pas tard\u00e9 \u00e0 arriver<\/h2>\n

De nombreux retours positifs nous ont confirm\u00e9 que la campagne a \u00e9t\u00e9 bien accueillie. Elle a permis d’ouvrir la discussion et d’augmenter l’attention que les ma\u00eetres\u00a0d’ouvrage portent au sujet. La prise de conscience que les rev\u00eatements \u00e9cologiques permettent d’\u00e9conomiser de l’argent a \u00e9galement d\u00e9j\u00e0 progress\u00e9.<\/p>\n <\/div>\n\n \n <\/div>\n\n <\/div>\n\n<\/section>\n\n\n

\n
\n
\n
\n

Autres projets<\/h2>\n <\/div>\n <\/div>\n
\n \n
\n \n
\n \"\" <\/div>\n

PARADICE \u2013 Mobile Eisbahn, Biel-Bienne<\/p>

\u00abLauter gl\u00fcckliche Menschen in der Vorweihnachtszeit!\u00bb<\/h3>
<\/div>\n
Vers le projet<\/div>\n <\/a>\n <\/div>\n\n \n
\n \n
\n \"\" <\/div>\n

Reize Optik AG – Marketingkommunikation<\/p>

\u00abWie organisieren wir unsere Marketing-Aktivit\u00e4ten professionell und effizient?\u00bb<\/h3>
<\/div>\n
Vers le projet<\/div>\n <\/a>\n <\/div>\n\n \n
\n \n
\n \"\" <\/div>\n

Hasler VINdividuel – Neupositionierung<\/p>

\u00abWie mit innovativen Weinen auch in der Kommunikation Grenzen \u00fcberschritten werden\u00bb<\/h3>
<\/div>\n
Vers le projet<\/div>\n <\/a>\n <\/div>\n\n \n \n <\/div>\n <\/div>\n<\/section>","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"projekt-kategorie":[44,40,41,38,43],"class_list":["post-3049","projekte","type-projekte","status-publish","hentry"],"acf":[],"yoast_head":"\nLe b\u00e9ton est vert - virus Ideenlabor AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.virusad.com\/fr\/inspiration\/le-beton-est-vert\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le b\u00e9ton est vert - virus Ideenlabor AG\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.virusad.com\/fr\/inspiration\/le-beton-est-vert\/\" \/>\n<meta property=\"og:site_name\" content=\"virus Ideenlabor AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/virusideenlabor\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-05T16:18:57+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/le-beton-est-vert\\\/\",\"url\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/le-beton-est-vert\\\/\",\"name\":\"Le b\u00e9ton est vert - virus Ideenlabor AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/#website\"},\"datePublished\":\"2020-11-21T11:19:18+00:00\",\"dateModified\":\"2021-01-05T16:18:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/le-beton-est-vert\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/le-beton-est-vert\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/le-beton-est-vert\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le b\u00e9ton est vert\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/\",\"name\":\"virus Ideenlabor AG\",\"description\":\"Bieler Full-Service-Werbeagentur\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/#organization\",\"name\":\"virus Ideenlabor AG\",\"url\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.virusad.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/cropped-virus_Logo_NEW2011_Stern_rgb_512x512.png\",\"contentUrl\":\"https:\\\/\\\/www.virusad.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/cropped-virus_Logo_NEW2011_Stern_rgb_512x512.png\",\"width\":512,\"height\":512,\"caption\":\"virus Ideenlabor AG\"},\"image\":{\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/virusideenlabor\",\"https:\\\/\\\/www.instagram.com\\\/virusideenlabor\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/65189403\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le b\u00e9ton est vert - virus Ideenlabor AG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.virusad.com\/fr\/inspiration\/le-beton-est-vert\/","og_locale":"fr_FR","og_type":"article","og_title":"Le b\u00e9ton est vert - virus Ideenlabor AG","og_url":"https:\/\/www.virusad.com\/fr\/inspiration\/le-beton-est-vert\/","og_site_name":"virus Ideenlabor AG","article_publisher":"https:\/\/www.facebook.com\/virusideenlabor","article_modified_time":"2021-01-05T16:18:57+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.virusad.com\/fr\/inspiration\/le-beton-est-vert\/","url":"https:\/\/www.virusad.com\/fr\/inspiration\/le-beton-est-vert\/","name":"Le b\u00e9ton est vert - virus Ideenlabor AG","isPartOf":{"@id":"https:\/\/www.virusad.com\/fr\/#website"},"datePublished":"2020-11-21T11:19:18+00:00","dateModified":"2021-01-05T16:18:57+00:00","breadcrumb":{"@id":"https:\/\/www.virusad.com\/fr\/inspiration\/le-beton-est-vert\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.virusad.com\/fr\/inspiration\/le-beton-est-vert\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.virusad.com\/fr\/inspiration\/le-beton-est-vert\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.virusad.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Le b\u00e9ton est vert"}]},{"@type":"WebSite","@id":"https:\/\/www.virusad.com\/fr\/#website","url":"https:\/\/www.virusad.com\/fr\/","name":"virus Ideenlabor AG","description":"Bieler Full-Service-Werbeagentur","publisher":{"@id":"https:\/\/www.virusad.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.virusad.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.virusad.com\/fr\/#organization","name":"virus Ideenlabor AG","url":"https:\/\/www.virusad.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.virusad.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/06\/cropped-virus_Logo_NEW2011_Stern_rgb_512x512.png","contentUrl":"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/06\/cropped-virus_Logo_NEW2011_Stern_rgb_512x512.png","width":512,"height":512,"caption":"virus Ideenlabor AG"},"image":{"@id":"https:\/\/www.virusad.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/virusideenlabor","https:\/\/www.instagram.com\/virusideenlabor\/","https:\/\/www.linkedin.com\/company\/65189403"]}]}},"_links":{"self":[{"href":"https:\/\/www.virusad.com\/fr\/wp-json\/wp\/v2\/projekte\/3049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.virusad.com\/fr\/wp-json\/wp\/v2\/projekte"}],"about":[{"href":"https:\/\/www.virusad.com\/fr\/wp-json\/wp\/v2\/types\/projekte"}],"version-history":[{"count":28,"href":"https:\/\/www.virusad.com\/fr\/wp-json\/wp\/v2\/projekte\/3049\/revisions"}],"predecessor-version":[{"id":3912,"href":"https:\/\/www.virusad.com\/fr\/wp-json\/wp\/v2\/projekte\/3049\/revisions\/3912"}],"wp:attachment":[{"href":"https:\/\/www.virusad.com\/fr\/wp-json\/wp\/v2\/media?parent=3049"}],"wp:term":[{"taxonomy":"projekt-kategorie","embeddable":true,"href":"https:\/\/www.virusad.com\/fr\/wp-json\/wp\/v2\/projekt-kategorie?post=3049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}