{"id":3320,"date":"2020-11-21T11:01:01","date_gmt":"2020-11-21T11:01:01","guid":{"rendered":"https:\/\/www.virusad.com\/?post_type=projekte&p=3320"},"modified":"2021-02-01T15:17:21","modified_gmt":"2021-02-01T15:17:21","slug":"beton-manufactur","status":"publish","type":"projekte","link":"https:\/\/www.virusad.com\/fr\/inspiration\/beton-manufactur\/","title":{"rendered":"\u00abBeton Manufactur\u00bb"},"content":{"rendered":"
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Mettre en sc\u00e8ne le mat\u00e9riau pr\u00e9f\u00e9r\u00e9 des architectes<\/h2>\n

La marque \u00abBeton Manufactur\u00bb nouvellement cr\u00e9\u00e9e se devait de recevoir une image distinctive. Le nouveau label s’adresse au monde de puristes des architectes. Il s’agissait ici de les convaincre tant du caract\u00e8re brut et industriel du mat\u00e9riau b\u00e9ton que de la possibilit\u00e9 de r\u00e9aliser des formes filigranes gr\u00e2ce \u00e0 des proc\u00e9d\u00e9s r\u00e9cemment d\u00e9velopp\u00e9s.<\/p>\n <\/div>\n <\/div>\n

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Comment cr\u00e9er un monde propre \u00e0 la marque<\/h2>\n

Depuis le nom et le logo jusqu’aux outils de communication tels que la brochure de marque, le prospectus de vente, le packaging, les annonces sur la marque et les produits, les supports d’exposition et la pr\u00e9sence en ligne, en passant par l’architecture de marque, nous nous sommes occup\u00e9s d’orchestrer l’image globale de la marque. En compl\u00e9ment, nous avons lanc\u00e9 des catalogues d’inspiration qui int\u00e9ressent les clients en leur montrant des projets r\u00e9alis\u00e9s par une s\u00e9lection de designers, d’artistes et d’architectes.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n<\/section>\n\n\n

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Une communaut\u00e9 de fans d\u00e9di\u00e9e comme preuve de r\u00e9ussite<\/h2>\n

Nous aussi, nous nous sommes laiss\u00e9s s\u00e9duire par la \u00abBeton Manufactur\u00bb! Sans surprise, notre campagne de style puriste a \u00e9t\u00e9 bien accueillie par les architectes et les amateurs de design. Les nouvelles possibilit\u00e9s offertes par le b\u00e9ton ont rapidement fait l’objet de conversations au sein du public. L’image de marque et la demande correspondante s’en sont retrouv\u00e9es durablement renforc\u00e9es.<\/p>\n <\/div>\n <\/div>\n

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Autres projets<\/h2>\n <\/div>\n <\/div>\n
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SCS Storeconcept AG – Corporate Identity, Publishing<\/p>

\u00abSo vielf\u00e4ltig kann Ladenbau sein\u00bb<\/h3>
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Jaguar Land Rover Schweiz – Dokumentation<\/p>

\u00abA piece of English understatement\u00bb<\/h3>
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beachmania – Branding, Marketingkommunikation<\/p>

\u00abDie Weltelite des Beach Volleyballs zum Greifen nah\u00bb<\/h3>
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Vers le projet<\/div>\n <\/a>\n <\/div>\n\n \n \n <\/div>\n <\/div>\n<\/section>","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"projekt-kategorie":[44,40,41,38,42,39],"class_list":["post-3320","projekte","type-projekte","status-publish","hentry"],"acf":[],"yoast_head":"\n\u00abBeton Manufactur\u00bb - virus Ideenlabor AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.virusad.com\/fr\/inspiration\/beton-manufactur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00abBeton Manufactur\u00bb - virus Ideenlabor AG\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.virusad.com\/fr\/inspiration\/beton-manufactur\/\" \/>\n<meta property=\"og:site_name\" content=\"virus Ideenlabor AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/virusideenlabor\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-01T15:17:21+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/beton-manufactur\\\/\",\"url\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/beton-manufactur\\\/\",\"name\":\"\u00abBeton Manufactur\u00bb - 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