{"id":3344,"date":"2020-11-21T11:08:26","date_gmt":"2020-11-21T11:08:26","guid":{"rendered":"https:\/\/www.virusad.com\/?post_type=projekte&p=3344"},"modified":"2021-01-14T16:55:36","modified_gmt":"2021-01-14T16:55:36","slug":"creabeton-terrasuisse","status":"publish","type":"projekte","link":"https:\/\/www.virusad.com\/fr\/inspiration\/creabeton-terrasuisse\/","title":{"rendered":"Creabeton TERRASUISSE"},"content":{"rendered":"
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Sensibilisation aux caract\u00e9ristiques \u00e9cologiques du mat\u00e9riau b\u00e9ton<\/h2>\n

Il s’agissait ici de sensibiliser la population suisse au fait que les produits en b\u00e9ton fabriqu\u00e9s par Creabeton sont compos\u00e9s \u00e0 quasiment 100% de ressources min\u00e9rales naturelles suisses, et que le b\u00e9ton compte donc parmi les mat\u00e9riaux de construction les plus \u00e9cologiques qui existent.<\/p>\n <\/div>\n <\/div>\n

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Mise en sc\u00e8ne avec campagne int\u00e9gr\u00e9e<\/h2>\n

Avec le lancement du label TERRASUISSE et d’une campagne associ\u00e9e, ainsi que par la cr\u00e9ation d’une page de renvoi sp\u00e9cifique contenant de nombreuses informations utiles, nous avons sensibilis\u00e9 les ma\u00eetres d’ouvrage et les professionnels du b\u00e2timent aux avantages \u00e9cologiques des produits en b\u00e9ton offerts par Creabeton. En plus d’affiches F12, d’annonces publi\u00e9es dans la presse sp\u00e9cialis\u00e9e, de posters et de brochures, la page internet d\u00e9di\u00e9e \u00e0 l’information et \u00e0 la sensibilisation au sujet a constitu\u00e9 le v\u00e9ritable c\u0153ur de la campagne.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n<\/section>\n\n\n

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Sensibilisation du groupe cible<\/h2>\n

De nombreux retours positifs nous ont confirm\u00e9 que la campagne a \u00e9t\u00e9 bien accueillie. Elle a permis d’ouvrir la discussion et d’augmenter l’attention que les ma\u00eetres d’ouvrage portent au sujet.<\/p>\n <\/div>\n <\/div>\n

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beachmania – Branding, Marketingkommunikation<\/p>

\u00abDie Weltelite des Beach Volleyballs zum Greifen nah\u00bb<\/h3>
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\u00abEine Pensionskasse, alles andere als langweilig\u00bb<\/h3>
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Vigier Beton AG – Branding, Corporate Identity, Marketingkommunikation<\/p>

\u00abSind Sand und Kies tats\u00e4chlich das Gold der Schweiz?\u00bb<\/h3>
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Vers le projet<\/div>\n <\/a>\n <\/div>\n\n \n \n <\/div>\n <\/div>\n<\/section>","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"projekt-kategorie":[44,40,41,38,39,43],"class_list":["post-3344","projekte","type-projekte","status-publish","hentry"],"acf":[],"yoast_head":"\nCreabeton TERRASUISSE - virus Ideenlabor AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.virusad.com\/fr\/inspiration\/creabeton-terrasuisse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creabeton TERRASUISSE - virus Ideenlabor AG\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.virusad.com\/fr\/inspiration\/creabeton-terrasuisse\/\" \/>\n<meta property=\"og:site_name\" content=\"virus Ideenlabor AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/virusideenlabor\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-14T16:55:36+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/creabeton-terrasuisse\\\/\",\"url\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/creabeton-terrasuisse\\\/\",\"name\":\"Creabeton TERRASUISSE - 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