{"id":3350,"date":"2020-11-21T11:09:57","date_gmt":"2020-11-21T11:09:57","guid":{"rendered":"https:\/\/www.virusad.com\/?post_type=projekte&p=3350"},"modified":"2021-01-14T16:11:36","modified_gmt":"2021-01-14T16:11:36","slug":"glaxosmithkline-ag","status":"publish","type":"projekte","link":"https:\/\/www.virusad.com\/fr\/inspiration\/glaxosmithkline-ag\/","title":{"rendered":"GlaxoSmithKline AG"},"content":{"rendered":"
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Lancement d’un m\u00e9dicament contre l’asthme<\/h2>\n

Pour la division Respiration, il s’agissait de lancer en Suisse le m\u00e9dicament sur ordonnance Nucala (m\u00e9polizumab), qui est une th\u00e9rapie compl\u00e9mentaire cibl\u00e9e anti-IL5 destin\u00e9e aux patients souffrant d’asthme \u00e9osinophile s\u00e9v\u00e8re.<\/p>\n <\/div>\n <\/div>\n

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Une campagne multicanaux \u00e0 fort impact<\/h2>\n

Gr\u00e2ce \u00e0 diff\u00e9rentes actions telles que des annonces sp\u00e9cialis\u00e9es, des banni\u00e8res publicitaires, une pr\u00e9sence dans les congr\u00e8s professionnels et un mailing lanc\u00e9 par paliers avec une approche multicanaux, les m\u00e9decins sp\u00e9cialistes et les h\u00f4pitaux sont inform\u00e9s des avantages du nouveau m\u00e9dicament d\u00e9ploy\u00e9 sur le march\u00e9 suisse.<\/p>\n <\/div>\n <\/div>\n

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Autres projets<\/h2>\n <\/div>\n <\/div>\n
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Creabeton – Imagekampagne<\/p>

\u00abSeit wann ist Beton gr\u00fcn?\u00bb<\/h3>
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Vers le projet<\/div>\n <\/a>\n <\/div>\n\n \n
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Kopp-Gruppe – Marketingkommunikation<\/p>

\u00abAlles was der Bau bietet\u2026\u00bb<\/h3>
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Lungenliga Schweiz AG – Dokumentation<\/p>

\u00abLehrreiche Illustrationen im Dienste der Gesundheit\u00bb<\/h3>
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Vers le projet<\/div>\n <\/a>\n <\/div>\n\n \n \n <\/div>\n <\/div>\n<\/section>","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"projekt-kategorie":[44,40,42,39,43],"class_list":["post-3350","projekte","type-projekte","status-publish","hentry"],"acf":[],"yoast_head":"\nGlaxoSmithKline AG - virus Ideenlabor AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.virusad.com\/fr\/inspiration\/glaxosmithkline-ag\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GlaxoSmithKline AG - virus Ideenlabor AG\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.virusad.com\/fr\/inspiration\/glaxosmithkline-ag\/\" \/>\n<meta property=\"og:site_name\" content=\"virus Ideenlabor AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/virusideenlabor\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-14T16:11:36+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/glaxosmithkline-ag\\\/\",\"url\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/glaxosmithkline-ag\\\/\",\"name\":\"GlaxoSmithKline AG - 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