{"id":3973,"date":"2021-02-08T13:01:09","date_gmt":"2021-02-08T13:01:09","guid":{"rendered":"https:\/\/www.virusad.com\/?post_type=projekte&p=3973"},"modified":"2021-02-08T13:19:48","modified_gmt":"2021-02-08T13:19:48","slug":"societe-suisse-des-entrepreneurs-atteindre-le-groupe-cible-avec-les-medias-sociaux","status":"publish","type":"projekte","link":"https:\/\/www.virusad.com\/fr\/inspiration\/societe-suisse-des-entrepreneurs-atteindre-le-groupe-cible-avec-les-medias-sociaux\/","title":{"rendered":"Soci\u00e9t\u00e9 Suisse des Entrepreneurs – atteindre le groupe cible avec les m\u00e9dias sociaux"},"content":{"rendered":"
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Atteindre les adolescents<\/h2>\n

Les jeunes d’aujourd’hui ne sont pratiquement plus atteints par les outils de communication traditionnels. Cependant, la Soci\u00e9t\u00e9 Suisse des Entrepreneurs a voulue s’adresser pr\u00e9cis\u00e9ment \u00e0 ce groupe. Cela devrait r\u00e9ussir dans la langue du groupe cible et avec les bons instruments.<\/p>\n <\/div>\n\n \n <\/div>\n\n <\/div>\n\n<\/section>\n\n

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Jouer sur les chaines sociales<\/h2>\n

Avec un style de dessin anim\u00e9 sp\u00e9cialement d\u00e9velopp\u00e9 pour la SSE, nous avons cr\u00e9\u00e9 un langage visuel adapt\u00e9 \u00e0 la g\u00e9n\u00e9ration num\u00e9rique. Sous une forme simple et clairement compr\u00e9hensible, nous avons transmis les messages de la SSE au groupe cible et l’avons encourag\u00e9 \u00e0 engager le dialogue. Afin d’atteindre la port\u00e9e appropri\u00e9e, les images et les courtes vid\u00e9os d\u00e9velopp\u00e9s ont \u00e9t\u00e9 largement distribu\u00e9s via les m\u00e9dias sociaux et des plateformes s\u00e9lectionn\u00e9es. Toutes les interactions sont intercept\u00e9es et r\u00e9sum\u00e9es sur une page de renvoi sp\u00e9cialement con\u00e7ue \u00e0 cet effet. La page d’accueil est donc la plate-forme de base qui tient ensemble toutes les activit\u00e9s de la campagne.<\/p>\n <\/div>\n\n \n <\/div>\n\n <\/div>\n\n<\/section>\n\n\n

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Augmentation significative de l’atteinte<\/h2>\n

Gr\u00e2ce \u00e0 ces nouveaux instruments, la SSE a pu s’adresser \u00e0 un nouveau public cible \u00e0 une atteinte beaucoup plus large. L’interaction et les nombreux retours d’information montrent que le message a \u00e9t\u00e9 re\u00e7u et transmis sous la bonne forme. Ainsi, la SSE continuera \u00e0 utiliser les dessins anim\u00e9s pour encourager les jeunes \u00e0 exprimer leurs opinions sur les questions d’avenir.<\/p>\n <\/div>\n\n \n <\/div>\n\n <\/div>\n\n<\/section>\n\n

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Autres projets<\/h2>\n <\/div>\n <\/div>\n
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Creabeton – Architekturreisen, Direktmarketing<\/p>

\u00abWenn Architekten ins Schw\u00e4rmen kommen\u00bb<\/h3>
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Vers le projet<\/div>\n <\/a>\n <\/div>\n\n \n
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Reize Optik AG – Marketingkommunikation<\/p>

\u00abWie organisieren wir unsere Marketing-Aktivit\u00e4ten professionell und effizient?\u00bb<\/h3>
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Creabeton – Imagekampagne<\/p>

\u00abSeit wann ist Beton gr\u00fcn?\u00bb<\/h3>
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Vers le projet<\/div>\n <\/a>\n <\/div>\n\n \n \n <\/div>\n <\/div>\n<\/section>","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"projekt-kategorie":[44,40,38,39,43],"class_list":["post-3973","projekte","type-projekte","status-publish","hentry"],"acf":[],"yoast_head":"\nSoci\u00e9t\u00e9 Suisse des Entrepreneurs - atteindre le groupe cible avec les m\u00e9dias sociaux - virus Ideenlabor AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.virusad.com\/fr\/inspiration\/societe-suisse-des-entrepreneurs-atteindre-le-groupe-cible-avec-les-medias-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soci\u00e9t\u00e9 Suisse des Entrepreneurs - atteindre le groupe cible avec les m\u00e9dias sociaux - virus Ideenlabor AG\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.virusad.com\/fr\/inspiration\/societe-suisse-des-entrepreneurs-atteindre-le-groupe-cible-avec-les-medias-sociaux\/\" \/>\n<meta property=\"og:site_name\" content=\"virus Ideenlabor AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/virusideenlabor\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-08T13:19:48+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/societe-suisse-des-entrepreneurs-atteindre-le-groupe-cible-avec-les-medias-sociaux\\\/\",\"url\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/societe-suisse-des-entrepreneurs-atteindre-le-groupe-cible-avec-les-medias-sociaux\\\/\",\"name\":\"Soci\u00e9t\u00e9 Suisse des Entrepreneurs - 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