{"id":4796,"date":"2021-06-03T08:13:33","date_gmt":"2021-06-03T08:13:33","guid":{"rendered":"https:\/\/www.virusad.com\/?post_type=projekte&#038;p=4796"},"modified":"2021-06-03T08:20:10","modified_gmt":"2021-06-03T08:20:10","slug":"reize-promotion-de-lunettes-multiples","status":"publish","type":"projekte","link":"https:\/\/www.virusad.com\/fr\/inspiration\/reize-promotion-de-lunettes-multiples\/","title":{"rendered":"Reize &#8211; Promotion de lunettes multiples"},"content":{"rendered":"<section  class=\"text  pt_0 pb_lg \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-10 offset-md-1\">\n                <h2>Incitations suppl\u00e9mentaires pour l&rsquo;achat de lunettes<\/h2>\n<p>Reize Optik a confi\u00e9 au virus Ideenlabor la t\u00e2che de concevoir une promotion avec une offre attractive pour l&rsquo;achat de secondes lunettes. Cette mesure visait \u00e0 promouvoir la vente de lunettes par les opticiens aupr\u00e8s de leurs clients.<\/p>\n            <\/div>\n\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n<section  class=\"bild  pt_0 pb_lg \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div\n                class=\"einleitungstext col-12 col-lg-10 offset-lg-1 \">\n                            <\/div>\n        <\/div>\n                <div class=\"row\">\n            <div class=\"col-12\">\n                <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/06\/Reize_Reize_Mehrbrillen_20-21_F_2240x1480-300x198.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/06\/Reize_Reize_Mehrbrillen_20-21_F_2240x1480.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/06\/Reize_Reize_Mehrbrillen_20-21_F_2240x1480.jpg 2240w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/06\/Reize_Reize_Mehrbrillen_20-21_F_2240x1480-300x198.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/06\/Reize_Reize_Mehrbrillen_20-21_F_2240x1480-1024x677.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/06\/Reize_Reize_Mehrbrillen_20-21_F_2240x1480-768x507.jpg 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/06\/Reize_Reize_Mehrbrillen_20-21_F_2240x1480-1536x1015.jpg 1536w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/06\/Reize_Reize_Mehrbrillen_20-21_F_2240x1480-2048x1353.jpg 2048w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover lazyload blur-up\" alt=\"\">            <\/div>\n        <\/div>\n    <\/div>\n\n<\/section>\n\n<section  class=\"text  pt_lg pb_lg  bg_gradient \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-10 offset-md-1\">\n                <h2>One Family Special<\/h2>\n<p>Nous avons con\u00e7u une campagne visant \u00e0 rendre l&rsquo;achat de lunettes suppl\u00e9mentaires plus attrayant pour les consommateurs. Chaque paire de lunettes suppl\u00e9mentaire achet\u00e9e pouvait b\u00e9n\u00e9ficier d&rsquo;une r\u00e9duction suppl\u00e9mentaire de 50 %. La particularit\u00e9 \u00e9tait que la promotion n&rsquo;\u00e9tait pas limit\u00e9e \u00e0 l&rsquo;acheteur individuel, mais que toute la famille pouvait en b\u00e9n\u00e9ficier si des lunettes suppl\u00e9mentaires \u00e9taient achet\u00e9es. Pour le sujet, nous avons \u00e9t\u00e9 inspir\u00e9s par les sympathiques matriochka. Nous avons cr\u00e9\u00e9 les diff\u00e9rents membres de la famille \u00e0 partir de ces figurines en bois. De cette mani\u00e8re, nous nous sommes adress\u00e9s aux diff\u00e9rents groupes cibles de la campagne. Tous les instruments b-to-b ainsi que b-to-c ont \u00e9t\u00e9 r\u00e9alis\u00e9s dans le m\u00eame style.<\/p>\n            <\/div>\n\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n<section  class=\"bild  pt_0 pb_lg \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div\n                class=\"einleitungstext col-12 col-lg-10 offset-lg-1 \">\n                            <\/div>\n        <\/div>\n                <div class=\"row\">\n            <div class=\"col-12\">\n                <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/06\/Reize_Reize_Mehrbrillen_20-21_Plakat_F_1080x772-300x200.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/06\/Reize_Reize_Mehrbrillen_20-21_Plakat_F_1080x772.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/06\/Reize_Reize_Mehrbrillen_20-21_Plakat_F_1080x772.jpg 1080w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/06\/Reize_Reize_Mehrbrillen_20-21_Plakat_F_1080x772-300x200.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/06\/Reize_Reize_Mehrbrillen_20-21_Plakat_F_1080x772-1024x683.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/06\/Reize_Reize_Mehrbrillen_20-21_Plakat_F_1080x772-768x512.jpg 768w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover lazyload blur-up\" alt=\"\">            <\/div>\n        <\/div>\n    <\/div>\n\n<\/section>\n\n<section  class=\"text  pt_0 pb_lg \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-10 offset-md-1\">\n                <h2>Une offre irr\u00e9sistible<\/h2>\n<p>La promotion a pris un tr\u00e8s bon d\u00e9part apr\u00e8s quelques semaines seulement. Les opticiens ont pu marquer des points aupr\u00e8s de leurs clients gr\u00e2ce \u00e0 cette campagne sympathique.<\/p>\n            <\/div>\n\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section  class=\"teaser_cards  pt_lg pb_lg  bg_gradient \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div class=\"einleitungstext col-12 col-lg-10 offset-lg-1 mb_lg\">\n                <h2>Autres projets<\/h2>\n            <\/div>\n        <\/div>\n                <div class=\"row\">\n            \n            <div class=\"teaser_item col-12 col-sm-6 col-md-4\" data-aos=\"fade-in\"\n                data-aos-duration=\"600\" data-aos-easing=\"ease-out\">\n                <a href=\"https:\/\/www.virusad.com\/inspiration\/reize-optik-ag\/\" class=\"link_area w-100 h-100 d-flex flex-column\">\n                                        <div class=\"img_wrapper position-relative d-flex layout_3\">\n                        <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/06\/virus_Uebersicht_Reize_2020_1920x1280-300x200.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/06\/virus_Uebersicht_Reize_2020_1920x1280.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/06\/virus_Uebersicht_Reize_2020_1920x1280.jpg 1920w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/06\/virus_Uebersicht_Reize_2020_1920x1280-300x200.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/06\/virus_Uebersicht_Reize_2020_1920x1280-1024x683.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/06\/virus_Uebersicht_Reize_2020_1920x1280-768x512.jpg 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/06\/virus_Uebersicht_Reize_2020_1920x1280-1536x1024.jpg 1536w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover h-100 w-100 mb-0 lazyload blur-up\" alt=\"\">                    <\/div>\n                                        <p class=\"label\">Reize Optik AG &#8211; Marketingkommunikation<\/p>                    <h3>\u00abWie organisieren wir unsere Marketing-Aktivit\u00e4ten professionell und effizient?\u00bb<\/h3>                                        <div class=\"flex-grow-1\"><\/div>\n                    <div class=\"btn_vi2\">Vers le projet<\/div>\n                <\/a>\n            <\/div>\n\n            \n            <div class=\"teaser_item col-12 col-sm-6 col-md-4\" data-aos=\"fade-in\"\n                data-aos-duration=\"600\" data-aos-easing=\"ease-out\">\n                <a href=\"https:\/\/www.virusad.com\/inspiration\/reize-kaufe-deine-brille-in-der-schweiz\/\" class=\"link_area w-100 h-100 d-flex flex-column\">\n                                        <div class=\"img_wrapper position-relative d-flex layout_3\">\n                        <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/01\/ReizeOptik_KaufSchweizerisch_KeyVisual_Schweiz_hellgrau_quer_1920x1280-300x200.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/01\/ReizeOptik_KaufSchweizerisch_KeyVisual_Schweiz_hellgrau_quer_1920x1280-e1611915309480.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover h-100 w-100 mb-0 lazyload blur-up\" alt=\"\">                    <\/div>\n                                        <p class=\"label\">Reize Optik AG &#8211; Verkaufsf\u00f6rderung<\/p>                    <h3>\u00abDer Brillenkauf in der Schweiz lohnt sich!\u00bb<\/h3>                                        <div class=\"flex-grow-1\"><\/div>\n                    <div class=\"btn_vi2\">Vers le projet<\/div>\n                <\/a>\n            <\/div>\n\n            \n            <div class=\"teaser_item col-12 col-sm-6 col-md-4\" data-aos=\"fade-in\"\n                data-aos-duration=\"600\" data-aos-easing=\"ease-out\">\n                <a href=\"https:\/\/www.virusad.com\/inspiration\/lungenliga-schweiz\/\" class=\"link_area w-100 h-100 d-flex flex-column\">\n                                        <div class=\"img_wrapper position-relative d-flex layout_3\">\n                        <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Lungenliga_Cover2_1920x1280-300x200.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Lungenliga_Cover2_1920x1280.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Lungenliga_Cover2_1920x1280.jpg 1920w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Lungenliga_Cover2_1920x1280-300x200.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Lungenliga_Cover2_1920x1280-1024x683.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Lungenliga_Cover2_1920x1280-768x512.jpg 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Lungenliga_Cover2_1920x1280-1536x1024.jpg 1536w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover h-100 w-100 mb-0 lazyload blur-up\" alt=\"\">                    <\/div>\n                                        <p class=\"label\">Lungenliga Schweiz AG &#8211; Dokumentation<\/p>                    <h3>\u00abLehrreiche Illustrationen im Dienste der Gesundheit\u00bb<\/h3>                                        <div class=\"flex-grow-1\"><\/div>\n                    <div class=\"btn_vi2\">Vers le projet<\/div>\n                <\/a>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/section>","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"projekt-kategorie":[40,38,39],"class_list":["post-4796","projekte","type-projekte","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reize - Promotion de lunettes multiples - virus Ideenlabor AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.virusad.com\/fr\/inspiration\/reize-promotion-de-lunettes-multiples\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reize - Promotion de lunettes multiples - virus Ideenlabor AG\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.virusad.com\/fr\/inspiration\/reize-promotion-de-lunettes-multiples\/\" \/>\n<meta property=\"og:site_name\" content=\"virus Ideenlabor AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/virusideenlabor\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-03T08:20:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/reize-promotion-de-lunettes-multiples\\\/\",\"url\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/reize-promotion-de-lunettes-multiples\\\/\",\"name\":\"Reize - Promotion de lunettes multiples - virus Ideenlabor AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/#website\"},\"datePublished\":\"2021-06-03T08:13:33+00:00\",\"dateModified\":\"2021-06-03T08:20:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/reize-promotion-de-lunettes-multiples\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/reize-promotion-de-lunettes-multiples\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/reize-promotion-de-lunettes-multiples\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reize &#8211; 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