{"id":5122,"date":"2021-05-11T12:52:11","date_gmt":"2021-05-11T12:52:11","guid":{"rendered":"https:\/\/www.virusad.com\/?post_type=projekte&#038;p=5122"},"modified":"2021-05-11T13:02:14","modified_gmt":"2021-05-11T13:02:14","slug":"subaru-ayez-confiance","status":"publish","type":"projekte","link":"https:\/\/www.virusad.com\/fr\/inspiration\/subaru-ayez-confiance\/","title":{"rendered":"Subaru &#8211; Aie confiance en toi!"},"content":{"rendered":"<section  class=\"text  pt_0 pb_lg \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-10 offset-md-1\">\n                <h2><strong>Rajeunissement de la marque<\/strong><\/h2>\n<p>La marque devrait \u00eatre positionn\u00e9e de mani\u00e8re plus dynamique et li\u00e9e \u00e0 plus d&rsquo;\u00e9motions et de plaisir. Les attributs typiques de Subaru, \u00e0 savoir la s\u00e9curit\u00e9, la valeur et le r\u00f4le de pionnier en mati\u00e8re de technologie 4&#215;4, n&rsquo;ont pas \u00e9t\u00e9 n\u00e9glig\u00e9s. Subaru est pr\u00e9sent\u00e9e comme le v\u00e9hicule le plus s\u00fbr pour un style de vie actif des individus et des familles.<\/p>\n            <\/div>\n\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n<section  class=\"bild  pt_0 pb_lg \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div\n                class=\"einleitungstext col-12 col-lg-10 offset-lg-1 \">\n                            <\/div>\n        <\/div>\n                <div class=\"row\">\n            <div class=\"col-12\">\n                <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/04\/SUBARU_Inserate_F_2240x1480-300x198.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/04\/SUBARU_Inserate_F_2240x1480.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/04\/SUBARU_Inserate_F_2240x1480.jpg 2240w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/04\/SUBARU_Inserate_F_2240x1480-300x198.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/04\/SUBARU_Inserate_F_2240x1480-1024x677.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/04\/SUBARU_Inserate_F_2240x1480-768x507.jpg 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/04\/SUBARU_Inserate_F_2240x1480-1536x1015.jpg 1536w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/04\/SUBARU_Inserate_F_2240x1480-2048x1353.jpg 2048w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover lazyload blur-up\" alt=\"\">            <\/div>\n        <\/div>\n    <\/div>\n\n<\/section>\n\n<section  class=\"text  pt_md pb_md  bg_gradient \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-10 offset-md-1\">\n                <h2><strong>Capacit\u00e9 et confiance<\/strong><\/h2>\n<p>Nous avons fait mouche aupr\u00e8s de Subaru avec la campagne que nous avons cr\u00e9\u00e9e. \u00c0 l&rsquo;aide d&rsquo;images et de slogans \u00e9motionnels, nous avons cr\u00e9\u00e9 une campagne, qui a \u00e9t\u00e9 lanc\u00e9e au printemps 2021. Les mod\u00e8les Subaru accompagnent un groupe cible actif dans ses activit\u00e9s de loisirs. Ce groupe fait confiance \u00e0 la voiture polyvalente, que ce soit dans un environnement urbain ou en dehors de la route. La campagne s&rsquo;\u00e9tend sur l&rsquo;ensemble des instruments de marketing. En commen\u00e7ant par des publicit\u00e9s, des publications de concessionnaires, des \u00e9l\u00e9ments de salle d&rsquo;exposition, des m\u00e9ga posters, un mailing de client ou un spot radio. Le message est le m\u00eame partout: vous pouvez faire confiance \u00e0 une Subaru!<\/p>\n            <\/div>\n\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n<section  class=\"video  pt_md pb_lg \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div\n                class=\"einleitungstext col-12 col-lg-10 offset-lg-1 \">\n                            <\/div>\n        <\/div>\n                <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"embed-container\">\n                    <iframe loading=\"lazy\" title=\"Subaru_Radiospot_F\" src=\"https:\/\/player.vimeo.com\/video\/546486318?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n<\/section>\n\n<section  class=\"text  pt_0 pb_lg \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-10 offset-md-1\">\n                <h2>Le signal de d\u00e9part d&rsquo;une campagne \u00e0 long terme<\/h2>\n<p>Le jeune public cible a d\u00e9j\u00e0 r\u00e9agi. Les r\u00e9actions des diff\u00e9rentes publications ont \u00e9t\u00e9 positives. Nous sommes convaincus que les autres sujets seront \u00e9galement bien accueillis. On peut \u00eatre curieux de conna\u00eetre les autres points forts de la campagne! Restez branch\u00e9s&#8230;<\/p>\n            <\/div>\n\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section  class=\"teaser_cards  pt_lg pb_lg  bg_gradient \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div class=\"einleitungstext col-12 col-lg-10 offset-lg-1 mb_lg\">\n                <h2>Autres projets<\/h2>\n            <\/div>\n        <\/div>\n                <div class=\"row\">\n            \n            <div class=\"teaser_item col-12 col-sm-6 col-md-4\" data-aos=\"fade-in\"\n                data-aos-duration=\"600\" data-aos-easing=\"ease-out\">\n                <a href=\"https:\/\/www.virusad.com\/inspiration\/jaguar-land-rover-schweiz\/\" class=\"link_area w-100 h-100 d-flex flex-column\">\n                                        <div class=\"img_wrapper position-relative d-flex layout_3\">\n                        <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/06\/LandRover_257_GLHD_1920x1280-300x200.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/06\/LandRover_257_GLHD_1920x1280.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/06\/LandRover_257_GLHD_1920x1280.jpg 1920w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/06\/LandRover_257_GLHD_1920x1280-300x200.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/06\/LandRover_257_GLHD_1920x1280-1024x683.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/06\/LandRover_257_GLHD_1920x1280-768x512.jpg 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/06\/LandRover_257_GLHD_1920x1280-1536x1024.jpg 1536w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover h-100 w-100 mb-0 lazyload blur-up\" alt=\"\">                    <\/div>\n                                        <p class=\"label\">Jaguar Land Rover Schweiz &#8211; Dokumentation<\/p>                    <h3>\u00abA piece of English understatement\u00bb<\/h3>                                        <div class=\"flex-grow-1\"><\/div>\n                    <div class=\"btn_vi2\">Vers le projet<\/div>\n                <\/a>\n            <\/div>\n\n            \n            <div class=\"teaser_item col-12 col-sm-6 col-md-4\" data-aos=\"fade-in\"\n                data-aos-duration=\"600\" data-aos-easing=\"ease-out\">\n                <a href=\"https:\/\/www.virusad.com\/inspiration\/beachmania\/\" class=\"link_area w-100 h-100 d-flex flex-column\">\n                                        <div class=\"img_wrapper position-relative d-flex layout_3\">\n                        <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Beachmania_AS3U1286_1080x720-300x200.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Beachmania_AS3U1286_1080x720.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Beachmania_AS3U1286_1080x720.jpg 1080w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Beachmania_AS3U1286_1080x720-300x200.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Beachmania_AS3U1286_1080x720-1024x683.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Beachmania_AS3U1286_1080x720-768x512.jpg 768w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover h-100 w-100 mb-0 lazyload blur-up\" alt=\"\">                    <\/div>\n                                        <p class=\"label\">beachmania &#8211; Branding, Marketingkommunikation<\/p>                    <h3>\u00abDie Weltelite des Beach Volleyballs zum Greifen nah\u00bb<\/h3>                                        <div class=\"flex-grow-1\"><\/div>\n                    <div class=\"btn_vi2\">Vers le projet<\/div>\n                <\/a>\n            <\/div>\n\n            \n            <div class=\"teaser_item col-12 col-sm-6 col-md-4\" data-aos=\"fade-in\"\n                data-aos-duration=\"600\" data-aos-easing=\"ease-out\">\n                <a href=\"https:\/\/www.virusad.com\/inspiration\/paradice-mobile-eisbahn-bienne\/\" class=\"link_area w-100 h-100 d-flex flex-column\">\n                                        <div class=\"img_wrapper position-relative d-flex layout_3\">\n                        <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/12\/Paradice_Main1_ND52428_1920x1280-300x200.png\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/12\/Paradice_Main1_ND52428_1920x1280.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/12\/Paradice_Main1_ND52428_1920x1280.png 1920w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/12\/Paradice_Main1_ND52428_1920x1280-300x200.png 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/12\/Paradice_Main1_ND52428_1920x1280-1024x683.png 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/12\/Paradice_Main1_ND52428_1920x1280-768x512.png 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/12\/Paradice_Main1_ND52428_1920x1280-1536x1024.png 1536w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover h-100 w-100 mb-0 lazyload blur-up\" alt=\"\">                    <\/div>\n                                        <p class=\"label\">PARADICE \u2013 Mobile Eisbahn, Biel-Bienne<\/p>                    <h3>\u00abLauter gl\u00fcckliche Menschen in der Vorweihnachtszeit!\u00bb<\/h3>                                        <div class=\"flex-grow-1\"><\/div>\n                    <div class=\"btn_vi2\">Vers le projet<\/div>\n                <\/a>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/section>","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"projekt-kategorie":[40,38,39,43],"class_list":["post-5122","projekte","type-projekte","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Subaru - Aie confiance en toi! - virus Ideenlabor AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.virusad.com\/fr\/inspiration\/subaru-ayez-confiance\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Subaru - Aie confiance en toi! - virus Ideenlabor AG\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.virusad.com\/fr\/inspiration\/subaru-ayez-confiance\/\" \/>\n<meta property=\"og:site_name\" content=\"virus Ideenlabor AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/virusideenlabor\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-11T13:02:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/subaru-ayez-confiance\\\/\",\"url\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/subaru-ayez-confiance\\\/\",\"name\":\"Subaru - Aie confiance en toi! - virus Ideenlabor AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/#website\"},\"datePublished\":\"2021-05-11T12:52:11+00:00\",\"dateModified\":\"2021-05-11T13:02:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/subaru-ayez-confiance\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/subaru-ayez-confiance\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/subaru-ayez-confiance\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Subaru &#8211; 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