{"id":5151,"date":"2021-06-30T13:27:32","date_gmt":"2021-06-30T13:27:32","guid":{"rendered":"https:\/\/www.virusad.com\/?post_type=projekte&#038;p=5151"},"modified":"2021-06-30T13:27:33","modified_gmt":"2021-06-30T13:27:33","slug":"eduard-vogt-lancement-de-la-ligne-de-produits","status":"publish","type":"projekte","link":"https:\/\/www.virusad.com\/fr\/inspiration\/eduard-vogt-lancement-de-la-ligne-de-produits\/","title":{"rendered":"Eduard Vogt &#8211; Lancement de la ligne de produits"},"content":{"rendered":"<section  class=\"text  pt_0 pb_lg \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-10 offset-md-1\">\n                <h2>Rechargez au lieu de jeter !<\/h2>\n<p>Le groupe cible, compos\u00e9 de personnes \u00e2g\u00e9es de 35 \u00e0 60 ans, devait d\u00e9couvrir la nouvelle gamme de produits Origin et ses avantages impressionnants. D&rsquo;une part, le produit, qui est particuli\u00e8rement doux pour la peau gr\u00e2ce \u00e0 sa nouvelle formulation. Il ne contient pas de microplastiques, mais uniquement des substances v\u00e9g\u00e9taliennes d&rsquo;origine naturelle et est donc particuli\u00e8rement respectueux de l&rsquo;environnement. Toutefois, l&rsquo;accent doit \u00eatre mis sur le concept d&#8217;emballage rechargeable. Avec un nouveau spot TV et d&rsquo;autres instruments, ce principe de recharge et la durabilit\u00e9 associ\u00e9e devaient \u00eatre largement communiqu\u00e9s.<\/p>\n            <\/div>\n\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n<section  class=\"video  pt_0 pb_lg \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div\n                class=\"einleitungstext col-12 col-lg-10 offset-lg-1 \">\n                            <\/div>\n        <\/div>\n                <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"embed-container\">\n                    <iframe loading=\"lazy\" title=\"EduardVogt_TVSpot2021_Clip1_FR_web\" src=\"https:\/\/player.vimeo.com\/video\/544938003?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n<\/section>\n\n<section  class=\"video  pt_0 pb_sm \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div\n                class=\"einleitungstext col-12 col-lg-10 offset-lg-1 \">\n                            <\/div>\n        <\/div>\n                <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"embed-container\">\n                    <iframe loading=\"lazy\" title=\"EduardVogt_TVSpot2021_Clip2_FR_web\" src=\"https:\/\/player.vimeo.com\/video\/544938057?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n<\/section>\n\n<section  class=\"text  pt_lg pb_md \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-10 offset-md-1\">\n                <h2>Faire quelque chose de bien pour soi-m\u00eame et pour la nature<\/h2>\n<p>En utilisant un langage visuel simple avec des symboles clairs et significatifs, nous rapprochons les avantages de la nouvelle ligne de produits du public cible. Les animaux et les plantes font passer les messages sous forme anim\u00e9e. L&rsquo;instrument principal est une s\u00e9quence de spots t\u00e9l\u00e9vis\u00e9s compos\u00e9e d&rsquo;un spot principal et d&rsquo;un spot de rappel qui suit dans la m\u00eame pause publicitaire. Les cubes 3D ont \u00e9t\u00e9 con\u00e7us pour une communication efficace en vitrine. Ils pr\u00e9sentent efficacement les avantages de la gamme de produits. Une affiche et un autocollant indiquant que les produits Eduard Vogt peuvent \u00eatre recharg\u00e9s dans le magasin, compl\u00e8tent la communication de la vitrine.<\/p>\n            <\/div>\n\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section  class=\"bild_text  pt_lg pb_lg  bg_gradient \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div\n                class=\"einleitungstext col-12 col-lg-10 offset-lg-1 \">\n                            <\/div>\n        <\/div>\n        \n                <div class=\"row item_row mb_sm \">\n            <div class=\"col-12 col-md-6 image d-flex position-relative\" data-aos=\"fade-up\" data-aos-duration=\"300\"\n                data-aos-easing=\"ease-out\">\n                <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_PlakatSchaufenster_1920x1344_F-300x210.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_PlakatSchaufenster_1920x1344_F.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_PlakatSchaufenster_1920x1344_F.jpg 1920w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_PlakatSchaufenster_1920x1344_F-300x210.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_PlakatSchaufenster_1920x1344_F-1024x717.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_PlakatSchaufenster_1920x1344_F-768x538.jpg 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_PlakatSchaufenster_1920x1344_F-1536x1075.jpg 1536w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover mb-0 lazyload blur-up\" alt=\"\">                            <\/div>\n            <div class=\"col-12 col-md-6 text\">\n                <h2>Une nouvelle \u00e8re a commenc\u00e9<\/h2>\n<p>Le nombre impressionnant de r\u00e9ponses positives et les premiers chiffres de vente de la nouvelle ligne de produits montrent que les th\u00e8mes de la campagne sont entendus par le groupe cible. F\u00fcr Eduard Vogt ein klares Zeichen, dass man auf dem absolut richtigen Weg ist. Les gens veulent contribuer de plus en plus \u00e0 un environnement intact.<\/p>\n            <\/div>\n        <\/div>\n            <\/div>\n\n<\/section>\n\n\n<section  class=\"teaser_cards  pt_lg pb_lg  bg_gradient \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div class=\"einleitungstext col-12 col-lg-10 offset-lg-1 mb_lg\">\n                <h2>Autres projets<\/h2>\n            <\/div>\n        <\/div>\n                <div class=\"row\">\n            \n            <div class=\"teaser_item col-12 col-sm-6 col-md-4\" data-aos=\"fade-in\"\n                data-aos-duration=\"600\" data-aos-easing=\"ease-out\">\n                <a href=\"https:\/\/www.virusad.com\/inspiration\/atlis-ag\/\" class=\"link_area w-100 h-100 d-flex flex-column\">\n                                        <div class=\"img_wrapper position-relative d-flex layout_3\">\n                        <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Atlis_Kalkmaster_1920x1280-300x200.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Atlis_Kalkmaster_1920x1280.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Atlis_Kalkmaster_1920x1280.jpg 1920w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Atlis_Kalkmaster_1920x1280-300x200.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Atlis_Kalkmaster_1920x1280-1024x683.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Atlis_Kalkmaster_1920x1280-768x512.jpg 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Atlis_Kalkmaster_1920x1280-1536x1024.jpg 1536w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover h-100 w-100 mb-0 lazyload blur-up\" alt=\"\">                    <\/div>\n                                        <p class=\"label\">Atlis AG &#8211; TV Spots<\/p>                    <h3>\u00abKennen Sie die Problematik von zu hartem Wasser? Und auch die L\u00f6sung daf\u00fcr?\u00bb<\/h3>                                        <div class=\"flex-grow-1\"><\/div>\n                    <div class=\"btn_vi2\">Vers le projet<\/div>\n                <\/a>\n            <\/div>\n\n            \n            <div class=\"teaser_item col-12 col-sm-6 col-md-4\" data-aos=\"fade-in\"\n                data-aos-duration=\"600\" data-aos-easing=\"ease-out\">\n                <a href=\"https:\/\/www.virusad.com\/inspiration\/glaxosmithkline-ag\/\" class=\"link_area w-100 h-100 d-flex flex-column\">\n                                        <div class=\"img_wrapper position-relative d-flex layout_3\">\n                        <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/GlaxoSmithKline_Nucala_Cover_1920x1280-300x200.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/GlaxoSmithKline_Nucala_Cover_1920x1280.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/GlaxoSmithKline_Nucala_Cover_1920x1280.jpg 1920w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/GlaxoSmithKline_Nucala_Cover_1920x1280-300x200.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/GlaxoSmithKline_Nucala_Cover_1920x1280-1024x683.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/GlaxoSmithKline_Nucala_Cover_1920x1280-768x512.jpg 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/GlaxoSmithKline_Nucala_Cover_1920x1280-1536x1024.jpg 1536w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover h-100 w-100 mb-0 lazyload blur-up\" alt=\"\">                    <\/div>\n                                        <p class=\"label\">GlaxoSmithKline AG &#8211; Lancierung Nucala<\/p>                    <h3>\u00abGesundheit geht f\u00fcr uns vor\u00bb<\/h3>                                        <div class=\"flex-grow-1\"><\/div>\n                    <div class=\"btn_vi2\">Vers le projet<\/div>\n                <\/a>\n            <\/div>\n\n            \n            <div class=\"teaser_item col-12 col-sm-6 col-md-4\" data-aos=\"fade-in\"\n                data-aos-duration=\"600\" data-aos-easing=\"ease-out\">\n                <a href=\"https:\/\/www.virusad.com\/inspiration\/lungenliga-schweiz\/\" class=\"link_area w-100 h-100 d-flex flex-column\">\n                                        <div class=\"img_wrapper position-relative d-flex layout_3\">\n                        <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Lungenliga_Cover2_1920x1280-300x200.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Lungenliga_Cover2_1920x1280.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Lungenliga_Cover2_1920x1280.jpg 1920w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Lungenliga_Cover2_1920x1280-300x200.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Lungenliga_Cover2_1920x1280-1024x683.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Lungenliga_Cover2_1920x1280-768x512.jpg 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/07\/Lungenliga_Cover2_1920x1280-1536x1024.jpg 1536w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover h-100 w-100 mb-0 lazyload blur-up\" alt=\"\">                    <\/div>\n                                        <p class=\"label\">Lungenliga Schweiz AG &#8211; Dokumentation<\/p>                    <h3>\u00abLehrreiche Illustrationen im Dienste der Gesundheit\u00bb<\/h3>                                        <div class=\"flex-grow-1\"><\/div>\n                    <div class=\"btn_vi2\">Vers le projet<\/div>\n                <\/a>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/section>","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"projekt-kategorie":[40,41,38,39,43],"class_list":["post-5151","projekte","type-projekte","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eduard Vogt - Lancement de la ligne de produits - virus Ideenlabor AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.virusad.com\/fr\/inspiration\/eduard-vogt-lancement-de-la-ligne-de-produits\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eduard Vogt - Lancement de la ligne de produits - virus Ideenlabor AG\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.virusad.com\/fr\/inspiration\/eduard-vogt-lancement-de-la-ligne-de-produits\/\" \/>\n<meta property=\"og:site_name\" content=\"virus Ideenlabor AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/virusideenlabor\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-30T13:27:33+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/eduard-vogt-lancement-de-la-ligne-de-produits\\\/\",\"url\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/eduard-vogt-lancement-de-la-ligne-de-produits\\\/\",\"name\":\"Eduard Vogt - Lancement de la ligne de produits - virus Ideenlabor AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/#website\"},\"datePublished\":\"2021-06-30T13:27:32+00:00\",\"dateModified\":\"2021-06-30T13:27:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/eduard-vogt-lancement-de-la-ligne-de-produits\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/eduard-vogt-lancement-de-la-ligne-de-produits\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/eduard-vogt-lancement-de-la-ligne-de-produits\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Eduard Vogt &#8211; 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