{"id":5379,"date":"2021-06-30T13:16:51","date_gmt":"2021-06-30T13:16:51","guid":{"rendered":"https:\/\/www.virusad.com\/?post_type=projekte&p=5379"},"modified":"2021-06-30T13:16:51","modified_gmt":"2021-06-30T13:16:51","slug":"essilor-campagne-pour-des-lunettes-a-verres-progressifs","status":"publish","type":"projekte","link":"https:\/\/www.virusad.com\/fr\/inspiration\/essilor-campagne-pour-des-lunettes-a-verres-progressifs\/","title":{"rendered":"Essilor – Campagne pour des lunettes \u00e0 verres progressifs"},"content":{"rendered":"
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Lancement d’un nouveau produit pour les opticiens!<\/h2>\n

Essilor nous a confi\u00e9 la t\u00e2che de cr\u00e9er une campagne globale pour la ligne de produits Varilux destin\u00e9e \u00e0 ses clients opticiens. Elle doit mettre en \u00e9vidence les avantages du produit, pouvoir \u00eatre combin\u00e9 avec des activit\u00e9s de promotion des ventes et ainsi soutenir de mani\u00e8re optimale les ventes des opticiens.<\/p>\n <\/div>\n\n \n <\/div>\n\n <\/div>\n\n<\/section>\n\n

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Campagne globale<\/h2>\n

Dans le cadre du vaste cahier des charges CD du groupe, nous avons mis en place une campagne internationale avec 2 sujets en trois langues pour le march\u00e9 suisse. L’accent est mis sur un mailing client, qui peut \u00eatre mis en \u0153uvre par l’opticien soit par lettre, soit par self-mailer, soit par teasermail, soit par courrier pli\u00e9 ou par carte postale. Ceci bien s\u00fbr avec les informations individuelles et le logo de l’opticien int\u00e9gr\u00e9. Nous avons \u00e9galement con\u00e7u des sujets pour les affiches F12 et les affiches A1. L’ensemble est compl\u00e9t\u00e9 par de nombreux articles de promotion des ventes en magasin, tels que des supports de pr\u00e9sentation, des chiffons en microfibre, etc.<\/p>\n <\/div>\n\n \n <\/div>\n\n <\/div>\n\n<\/section>\n\n

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Un fort potentiel d’individualisation<\/h2>\n

La nouvelle campagne avec son assortiment complet et pr\u00e9d\u00e9fini d’instruments a \u00e9t\u00e9 bien accueillie par les opticiens. De nombreux magasins sp\u00e9cialis\u00e9s ont d\u00e9j\u00e0 profit\u00e9 de cette opportunit\u00e9 de communication attractive. En particulier, la libert\u00e9 de personnalisation de l’apparence de l’opticien respectif s’av\u00e8re tr\u00e8s bonne. Les diff\u00e9rentes versions du mailing, les affiches et les cartes postales sont d\u00e9j\u00e0 utilis\u00e9es activement sous forme individualis\u00e9e.<\/p>\n <\/div>\n\n \n <\/div>\n\n <\/div>\n\n<\/section>\n\n\n

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Autres projets<\/h2>\n <\/div>\n <\/div>\n
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Essilor – H\u00e4ndlerunterst\u00fctzung<\/p>

\u00abWie macht man Optiker noch erfolgreicher?\u00bb<\/h3>
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Vers le projet<\/div>\n <\/a>\n <\/div>\n\n \n
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GlaxoSmithKline AG – Lancierung Nucala<\/p>

\u00abGesundheit geht f\u00fcr uns vor\u00bb<\/h3>
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Vers le projet<\/div>\n <\/a>\n <\/div>\n\n \n
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Reize Optik AG – Verkaufsf\u00f6rderung<\/p>

\u00abDer Brillenkauf in der Schweiz lohnt sich!\u00bb<\/h3>
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Vers le projet<\/div>\n <\/a>\n <\/div>\n\n \n \n <\/div>\n <\/div>\n<\/section>","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"projekt-kategorie":[40,38,39],"class_list":["post-5379","projekte","type-projekte","status-publish","hentry"],"acf":[],"yoast_head":"\nEssilor - Campagne pour des lunettes \u00e0 verres progressifs - virus Ideenlabor AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.virusad.com\/fr\/inspiration\/essilor-campagne-pour-des-lunettes-a-verres-progressifs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Essilor - Campagne pour des lunettes \u00e0 verres progressifs - virus Ideenlabor AG\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.virusad.com\/fr\/inspiration\/essilor-campagne-pour-des-lunettes-a-verres-progressifs\/\" \/>\n<meta property=\"og:site_name\" content=\"virus Ideenlabor AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/virusideenlabor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/essilor-campagne-pour-des-lunettes-a-verres-progressifs\\\/\",\"url\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/essilor-campagne-pour-des-lunettes-a-verres-progressifs\\\/\",\"name\":\"Essilor - 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