{"id":5695,"date":"2021-08-03T06:37:28","date_gmt":"2021-08-03T06:37:28","guid":{"rendered":"https:\/\/www.virusad.com\/?post_type=projekte&#038;p=5695"},"modified":"2021-08-03T06:37:28","modified_gmt":"2021-08-03T06:37:28","slug":"essilor-suisse-sa-promotion-estivale","status":"publish","type":"projekte","link":"https:\/\/www.virusad.com\/fr\/inspiration\/essilor-suisse-sa-promotion-estivale\/","title":{"rendered":"Essilor Suisse SA: promotion estivale"},"content":{"rendered":"<section  class=\"text  pt_0 pb_lg \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-10 offset-md-1\">\n                <h2>Stimulation du chiffre d&rsquo;affaire en \u00e9t\u00e9<\/h2>\n<p>Selon le cahier des charges d&rsquo;Essilor Suisse, une campagne estivale devait \u00eatre \u00e9labor\u00e9e pour aider les magasins d&rsquo;opticiens \u00e0 faire parler d&rsquo;eux apr\u00e8s le confinement et inciter les clients \u00e0 se rendre dans les magasins sp\u00e9cialis\u00e9s. Il fallait pour ce faire d\u00e9velopper une campagne qui diffuse une ambiance estivale positive et r\u00e9compense les clients avec des avantages, des concours et des cadeaux.<\/p>\n            <\/div>\n\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n<section  class=\"bild  pt_0 pb_lg \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div\n                class=\"einleitungstext col-12 col-lg-10 offset-lg-1 \">\n                            <\/div>\n        <\/div>\n                <div class=\"row\">\n            <div class=\"col-12\">\n                <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/Essilor_Broschuere_Summer21_Diverses_f_1646x1098-300x200.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/Essilor_Broschuere_Summer21_Diverses_f_1646x1098.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/Essilor_Broschuere_Summer21_Diverses_f_1646x1098.jpg 1646w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/Essilor_Broschuere_Summer21_Diverses_f_1646x1098-300x200.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/Essilor_Broschuere_Summer21_Diverses_f_1646x1098-1024x683.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/Essilor_Broschuere_Summer21_Diverses_f_1646x1098-768x512.jpg 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/Essilor_Broschuere_Summer21_Diverses_f_1646x1098-1536x1025.jpg 1536w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover lazyload blur-up\" alt=\"\">            <\/div>\n        <\/div>\n    <\/div>\n\n<\/section>\n\n<section  class=\"text  pt_lg pb_lg  bg_gradient \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-10 offset-md-1\">\n                <h2>Toute la campagne estivale<\/h2>\n<p>Nous avons d\u00e9velopp\u00e9 pour Essilor une promotion holistique au look estival. L\u2019accent a \u00e9t\u00e9 mis sur les lunettes de soleil et en particulier sur Varilux\u00ae, le produit \u00e0 succ\u00e8s. Des th\u00e8mes d\u2019\u00e9t\u00e9 frais s\u2019adressent essentiellement aux jeunes. Le message au client final est plac\u00e9 \u00e0 l&rsquo;aide de diff\u00e9rents instruments. En plus de la conception de vitrines, d&rsquo;affiches, de publicit\u00e9s, de d\u00e9pliants et de mailings, des instruments num\u00e9riques tels que les publications sur les r\u00e9seaux sociaux et les newsletters sont \u00e9galement utilis\u00e9s. L&rsquo;ensemble est compl\u00e9t\u00e9 par un concours aux avantages d&rsquo;\u00e9t\u00e9 attractifs.<\/p>\n            <\/div>\n\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section  class=\"bilder_gallery_gross  pt_0 pb_lg \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div\n                class=\"einleitungstext col-12 col-lg-10 offset-lg-1 \">\n                            <\/div>\n        <\/div>\n                <div class=\"row\">\n\n                        <div class=\"item_img col-12 col-md-6 mb_sm d-flex position-relative\" data-aos=\"fade-up\"\n                data-aos-duration=\"300\" data-aos-easing=\"ease-out\">\n                <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/Essilor_Kampagne_Summer21_Plakat_f_1080x720-300x200.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/Essilor_Kampagne_Summer21_Plakat_f_1080x720.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/Essilor_Kampagne_Summer21_Plakat_f_1080x720.jpg 1080w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/Essilor_Kampagne_Summer21_Plakat_f_1080x720-300x200.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/Essilor_Kampagne_Summer21_Plakat_f_1080x720-1024x683.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/Essilor_Kampagne_Summer21_Plakat_f_1080x720-768x512.jpg 768w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover mb-0 lazyload blur-up\" alt=\"\">                            <\/div>\n                        <div class=\"item_img col-12 col-md-6 mb_sm d-flex position-relative\" data-aos=\"fade-up\"\n                data-aos-duration=\"300\" data-aos-easing=\"ease-out\">\n                <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/Essilor_Kampagne_Summer21_Inserat_f_1080x720-300x200.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/Essilor_Kampagne_Summer21_Inserat_f_1080x720.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/Essilor_Kampagne_Summer21_Inserat_f_1080x720.jpg 1080w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/Essilor_Kampagne_Summer21_Inserat_f_1080x720-300x200.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/Essilor_Kampagne_Summer21_Inserat_f_1080x720-1024x683.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/Essilor_Kampagne_Summer21_Inserat_f_1080x720-768x512.jpg 768w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover mb-0 lazyload blur-up\" alt=\"\">                            <\/div>\n            \n        <\/div>\n    <\/div>\n\n<\/section>\n\n<section  class=\"text  pt_0 pb_lg \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-10 offset-md-1\">\n                <h2>Plus de clients, plus de joie!<\/h2>\n<p>La campagne holistique de red\u00e9marrage a \u00e9t\u00e9 tr\u00e8s bien accueillie par les opticiens et leurs clients. Elle a veill\u00e9 \u00e0 renforcer la fid\u00e9lisation des clients des opticiens et \u00e0 \u00e9tendre la bonne position d&rsquo;Essilor sur le march\u00e9 des verres optiques.<\/p>\n            <\/div>\n\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section  class=\"teaser_cards  pt_lg pb_lg  bg_gradient \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div class=\"einleitungstext col-12 col-lg-10 offset-lg-1 mb_lg\">\n                <h2>Autres projets<\/h2>\n            <\/div>\n        <\/div>\n                <div class=\"row\">\n            \n            <div class=\"teaser_item col-12 col-sm-6 \" data-aos=\"fade-in\"\n                data-aos-duration=\"600\" data-aos-easing=\"ease-out\">\n                <a href=\"https:\/\/www.virusad.com\/inspiration\/essilor-kampagne-fuer-gleitsichtbrillen\/\" class=\"link_area w-100 h-100 d-flex flex-column\">\n                                        <div class=\"img_wrapper position-relative d-flex layout_2\">\n                        <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/02\/Essilor_KV21-Architekt_1920x1280-300x200.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/02\/Essilor_KV21-Architekt_1920x1280.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/02\/Essilor_KV21-Architekt_1920x1280.jpg 1920w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/02\/Essilor_KV21-Architekt_1920x1280-300x200.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/02\/Essilor_KV21-Architekt_1920x1280-1024x683.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/02\/Essilor_KV21-Architekt_1920x1280-768x512.jpg 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/02\/Essilor_KV21-Architekt_1920x1280-1536x1024.jpg 1536w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover h-100 w-100 mb-0 lazyload blur-up\" alt=\"\">                    <\/div>\n                                        <p class=\"label\">Essilor &#8211; Kampagne f\u00fcr Gleitsichtbrillen<\/p>                    <h3>\u00abAuftrag des internationalen Innovationsf\u00fchrers\u00bb<\/h3>                                        <div class=\"flex-grow-1\"><\/div>\n                    <div class=\"btn_vi2\">Vers le projet<\/div>\n                <\/a>\n            <\/div>\n\n            \n            <div class=\"teaser_item col-12 col-sm-6 \" data-aos=\"fade-in\"\n                data-aos-duration=\"600\" data-aos-easing=\"ease-out\">\n                <a href=\"https:\/\/www.virusad.com\/inspiration\/eduard-vogt-lancierung-produktlinie\/\" class=\"link_area w-100 h-100 d-flex flex-column\">\n                                        <div class=\"img_wrapper position-relative d-flex layout_2\">\n                        <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_Visual_Packaging_1920x1344-300x210.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_Visual_Packaging_1920x1344.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_Visual_Packaging_1920x1344.jpg 1920w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_Visual_Packaging_1920x1344-300x210.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_Visual_Packaging_1920x1344-1024x717.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_Visual_Packaging_1920x1344-768x538.jpg 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_Visual_Packaging_1920x1344-1536x1075.jpg 1536w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover h-100 w-100 mb-0 lazyload blur-up\" alt=\"\">                    <\/div>\n                                        <p class=\"label\">Eduard Vogt \u2013 TV-Spot zur Lancierung Produktlinie<\/p>                    <h3>\u00abMit Haut und Haar f\u00fcr die Umwelt!\u00bb<\/h3>                                        <div class=\"flex-grow-1\"><\/div>\n                    <div class=\"btn_vi2\">Vers le projet<\/div>\n                <\/a>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/section>","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"projekt-kategorie":[40,42,39,43],"class_list":["post-5695","projekte","type-projekte","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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