{"id":5697,"date":"2021-07-12T13:24:34","date_gmt":"2021-07-12T13:24:34","guid":{"rendered":"https:\/\/www.virusad.com\/?post_type=projekte&#038;p=5697"},"modified":"2021-07-12T13:24:34","modified_gmt":"2021-07-12T13:24:34","slug":"subaru-campagne-digitale","status":"publish","type":"projekte","link":"https:\/\/www.virusad.com\/fr\/inspiration\/subaru-campagne-digitale\/","title":{"rendered":"SUBARU: campagne digitale"},"content":{"rendered":"<section  class=\"text  pt_0 pb_sm \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-10 offset-md-1\">\n                <h2>Rajeunissement du public<\/h2>\n<p>Le lancement de la nouvelle Subaru Outback devait non seulement \u00eatre accompagn\u00e9 de publicit\u00e9s, d&rsquo;un spot radio et de divers outils de concessionnaire, mais aussi d&rsquo;une vaste campagne sur les r\u00e9seaux sociaux. Ce faisant, l&rsquo;importateur de voitures visait un public plus jeune. La conception et le message doivent bien entendu \u00eatre harmonis\u00e9s pour tous les instruments et canaux.<\/p>\n            <\/div>\n\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n<section  class=\"bild  pt_0 pb_lg \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div\n                class=\"einleitungstext col-12 col-lg-10 offset-lg-1 \">\n                            <\/div>\n        <\/div>\n                <div class=\"row\">\n            <div class=\"col-12\">\n                <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/SUBARU_Digitale-Kampagne21_Facebook_F_1920x595-300x93.png\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/SUBARU_Digitale-Kampagne21_Facebook_F_1920x595.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/SUBARU_Digitale-Kampagne21_Facebook_F_1920x595.png 1920w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/SUBARU_Digitale-Kampagne21_Facebook_F_1920x595-300x93.png 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/SUBARU_Digitale-Kampagne21_Facebook_F_1920x595-1024x317.png 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/SUBARU_Digitale-Kampagne21_Facebook_F_1920x595-768x238.png 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/SUBARU_Digitale-Kampagne21_Facebook_F_1920x595-1536x476.png 1536w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover lazyload blur-up\" alt=\"\">            <\/div>\n        <\/div>\n    <\/div>\n\n<\/section>\n\n\n<section  class=\"bild_text  pt_sm pb_lg \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div\n                class=\"einleitungstext col-12 col-lg-10 offset-lg-1 \">\n                            <\/div>\n        <\/div>\n        \n                <div class=\"row item_row mb_sm \">\n            <div class=\"col-12 col-md-6 image d-flex position-relative\" data-aos=\"fade-up\" data-aos-duration=\"300\"\n                data-aos-easing=\"ease-out\">\n                <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/SUBARU_Digitale-Kampagne21_Newsnet2_F_1280x1235-300x289.png\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/SUBARU_Digitale-Kampagne21_Newsnet2_F_1280x1235.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/SUBARU_Digitale-Kampagne21_Newsnet2_F_1280x1235.png 1280w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/SUBARU_Digitale-Kampagne21_Newsnet2_F_1280x1235-300x289.png 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/SUBARU_Digitale-Kampagne21_Newsnet2_F_1280x1235-1024x988.png 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/SUBARU_Digitale-Kampagne21_Newsnet2_F_1280x1235-768x741.png 768w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover mb-0 lazyload blur-up\" alt=\"\">                            <\/div>\n            <div class=\"col-12 col-md-6 text\">\n                <h2>Toute la campagne estivale<\/h2>\n<p>Nous avons d\u00e9velopp\u00e9 des sujets appropri\u00e9s d\u00e9riv\u00e9s de la campagne globale pour divers m\u00e9dias s\u00e9lectionn\u00e9s par SUBARU Suisse. Que ce soit sous forme de publicit\u00e9s Instagram, Facebook-Carousel, Responsive, Native ou encore de la page de renvoi correspondante, tous les sujets reprennent le message principal: \u00abLa meilleure Outback de tous les temps promet un pur plaisir de conduite\u00bb.<\/p>\n            <\/div>\n        <\/div>\n            <\/div>\n\n<\/section>\n\n<section  class=\"text  pt_0 pb_lg \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-10 offset-md-1\">\n                <h2><strong>Public atteint, but atteint<\/strong><\/h2>\n<p>L&rsquo;un des principaux objectifs de la campagne \u00e9tait de s&rsquo;adresser aux jeunes. Les r\u00e9seaux sociaux ont ainsi jou\u00e9 un r\u00f4le crucial. De nombreux nouveaux contacts et de nombreux retours positifs ont montr\u00e9 que la bonne voie avait \u00e9t\u00e9 choisie et que la campagne a \u00e9t\u00e9 couronn\u00e9e de succ\u00e8s.<\/p>\n            <\/div>\n\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section  class=\"teaser_cards  pt_lg pb_lg  bg_gradient \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div class=\"einleitungstext col-12 col-lg-10 offset-lg-1 mb_lg\">\n                <h2>Autres projets<\/h2>\n            <\/div>\n        <\/div>\n                <div class=\"row\">\n            \n            <div class=\"teaser_item col-12 col-sm-6 \" data-aos=\"fade-in\"\n                data-aos-duration=\"600\" data-aos-easing=\"ease-out\">\n                <a href=\"https:\/\/www.virusad.com\/inspiration\/jaguar-land-rover-schweiz\/\" class=\"link_area w-100 h-100 d-flex flex-column\">\n                                        <div class=\"img_wrapper position-relative d-flex layout_2\">\n                        <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/06\/LandRover_257_GLHD_1920x1280-300x200.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/06\/LandRover_257_GLHD_1920x1280.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/06\/LandRover_257_GLHD_1920x1280.jpg 1920w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/06\/LandRover_257_GLHD_1920x1280-300x200.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/06\/LandRover_257_GLHD_1920x1280-1024x683.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/06\/LandRover_257_GLHD_1920x1280-768x512.jpg 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/06\/LandRover_257_GLHD_1920x1280-1536x1024.jpg 1536w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover h-100 w-100 mb-0 lazyload blur-up\" alt=\"\">                    <\/div>\n                                        <p class=\"label\">Jaguar Land Rover Schweiz &#8211; Dokumentation<\/p>                    <h3>\u00abA piece of English understatement\u00bb<\/h3>                                        <div class=\"flex-grow-1\"><\/div>\n                    <div class=\"btn_vi2\">Vers le projet<\/div>\n                <\/a>\n            <\/div>\n\n            \n            <div class=\"teaser_item col-12 col-sm-6 \" data-aos=\"fade-in\"\n                data-aos-duration=\"600\" data-aos-easing=\"ease-out\">\n                <a href=\"https:\/\/www.virusad.com\/inspiration\/eduard-vogt-lancierung-produktlinie\/\" class=\"link_area w-100 h-100 d-flex flex-column\">\n                                        <div class=\"img_wrapper position-relative d-flex layout_2\">\n                        <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_Visual_Packaging_1920x1344-300x210.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_Visual_Packaging_1920x1344.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_Visual_Packaging_1920x1344.jpg 1920w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_Visual_Packaging_1920x1344-300x210.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_Visual_Packaging_1920x1344-1024x717.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_Visual_Packaging_1920x1344-768x538.jpg 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_Visual_Packaging_1920x1344-1536x1075.jpg 1536w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover h-100 w-100 mb-0 lazyload blur-up\" alt=\"\">                    <\/div>\n                                        <p class=\"label\">Eduard Vogt \u2013 TV-Spot zur Lancierung Produktlinie<\/p>                    <h3>\u00abMit Haut und Haar f\u00fcr die Umwelt!\u00bb<\/h3>                                        <div class=\"flex-grow-1\"><\/div>\n                    <div class=\"btn_vi2\">Vers le projet<\/div>\n                <\/a>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/section>","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"projekt-kategorie":[40,42,43],"class_list":["post-5697","projekte","type-projekte","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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