{"id":6948,"date":"2022-06-24T13:58:31","date_gmt":"2022-06-24T13:58:31","guid":{"rendered":"https:\/\/www.virusad.com\/?post_type=projekte&#038;p=6948"},"modified":"2022-06-24T13:58:31","modified_gmt":"2022-06-24T13:58:31","slug":"la-campagne-contre-labandon-de-dechets-de-la-ville-de-bienne","status":"publish","type":"projekte","link":"https:\/\/www.virusad.com\/fr\/inspiration\/la-campagne-contre-labandon-de-dechets-de-la-ville-de-bienne\/","title":{"rendered":"La campagne contre l&rsquo;abandon de d\u00e9chets de la ville de Bienne"},"content":{"rendered":"<section  class=\"text  pt_0 pb_md \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-10 offset-md-1\">\n                <h2>L&rsquo;abandon de d\u00e9chets est nocif, g\u00eanant et co\u00fbteux!<\/h2>\n<p> La ville de Bienne s&rsquo;engage dans la lutte contre les d\u00e9chets sauvages et lance imm\u00e9diatement deux campagnes. Elle a charg\u00e9 virus Ideenlabor d&rsquo;attirer l&rsquo;attention sur le probl\u00e8me de mani\u00e8re frappante et de sensibiliser les gens \u00e0 faire plus attention aux d\u00e9chets sauvages abandonn\u00e9s. L&rsquo;objectif est de rendre les rues et les places de Bienne plus propres et de contribuer ainsi \u00e0 la fois \u00e0 la protection de l&rsquo;environnement et d&rsquo;\u00e9viter des d\u00e9penses \u00e0 la ville qui manque de tr\u00e9sorerie.<\/p>\n            <\/div>\n\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n<section  class=\"bild  pt_0 pb_lg \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div\n                class=\"einleitungstext col-12 col-lg-10 offset-lg-1 \">\n                            <\/div>\n        <\/div>\n                <div class=\"row\">\n            <div class=\"col-12\">\n                <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Kampagne1_F-1-300x138.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Kampagne1_F-1.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Kampagne1_F-1.jpg 2000w, https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Kampagne1_F-1-300x138.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Kampagne1_F-1-1024x471.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Kampagne1_F-1-768x353.jpg 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Kampagne1_F-1-1536x707.jpg 1536w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover lazyload blur-up\" alt=\"\">            <\/div>\n        <\/div>\n    <\/div>\n\n<\/section>\n\n<section  class=\"text  pt_lg pb_md  bg_gradient \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-10 offset-md-1\">\n                <h2>Deux campagnes qui donnent le frisson<\/h2>\n<p>L&rsquo;objectif \u00e9tait d&rsquo;attirer l&rsquo;attention \u00e0 tout prix et de lancer le message quasiment au visage des gens. Voil\u00e0 un projet des plus excitants pour virus Ideenlabor! Les responsables de la ville ont eu du mal \u00e0 choisir le concept le plus efficace parmi les diff\u00e9rentes propositions. C&rsquo;est ainsi qu&rsquo;il a \u00e9t\u00e9 d\u00e9cid\u00e9 sans plus attendre de lancer deux campagnes d&rsquo;affichage. La premi\u00e8re campagne montre de mani\u00e8re apocalyptique comment l&rsquo;accumulation de d\u00e9chets m\u00e8ne la soci\u00e9t\u00e9 \u00e0 sa perte. La deuxi\u00e8me campagne met en sc\u00e8ne la faune qui souffre de l&rsquo;abandon des d\u00e9chets et pour laquelle la situation peut avoir des cons\u00e9quences dangereuses. Enfin, une page de renvoi compl\u00e9mentaire permet \u00e0 toute personne int\u00e9ress\u00e9e d&rsquo;obtenir des informations suppl\u00e9mentaires et d&rsquo;\u00eatre ainsi davantage sensibilis\u00e9e.<\/p>\n            <\/div>\n\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n<section  class=\"bild  pt_0 pb_lg \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div\n                class=\"einleitungstext col-12 col-lg-10 offset-lg-1 \">\n                            <\/div>\n        <\/div>\n                <div class=\"row\">\n            <div class=\"col-12\">\n                <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Kampagne2_F-300x142.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Kampagne2_F.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Kampagne2_F.jpg 1920w, https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Kampagne2_F-300x142.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Kampagne2_F-1024x485.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Kampagne2_F-768x364.jpg 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Kampagne2_F-1536x727.jpg 1536w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover lazyload blur-up\" alt=\"\">            <\/div>\n        <\/div>\n    <\/div>\n\n<\/section>\n\n<section  class=\"text  pt_0 pb_md \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-10 offset-md-1\">\n                <h2>Une exposition maximale garantie<\/h2>\n<p> En ce moment m\u00eame, des affiches incitant \u00e0 la r\u00e9flexion sont omnipr\u00e9sentes dans les rues et sur les places de Bienne, et les r\u00e9actions et les discussions suscit\u00e9es montrent que la campagne suscite un grand int\u00e9r\u00eat. Car en effet, ces deux campagnes extr\u00eamement visibles attirent l&rsquo;attention et secouent les esprits!<\/p>\n            <\/div>\n\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section  class=\"bilder_gallery_gross  pt_0 pb_lg \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div\n                class=\"einleitungstext col-12 col-lg-10 offset-lg-1 \">\n                            <\/div>\n        <\/div>\n                <div class=\"row\">\n\n                        <div class=\"item_img col-12 col-md-6 mb_sm d-flex position-relative\" data-aos=\"fade-up\"\n                data-aos-duration=\"300\" data-aos-easing=\"ease-out\">\n                <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Montage1b-300x225.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Montage1b.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Montage1b.jpg 1669w, https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Montage1b-300x225.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Montage1b-1024x769.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Montage1b-768x577.jpg 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Montage1b-1536x1153.jpg 1536w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover mb-0 lazyload blur-up\" alt=\"\">                            <\/div>\n                        <div class=\"item_img col-12 col-md-6 mb_sm d-flex position-relative\" data-aos=\"fade-up\"\n                data-aos-duration=\"300\" data-aos-easing=\"ease-out\">\n                <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Montage2-300x225.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Montage2.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Montage2.jpg 1920w, https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Montage2-300x225.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Montage2-1024x768.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Montage2-768x576.jpg 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2022\/05\/StadtBiel_Montage2-1536x1152.jpg 1536w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover mb-0 lazyload blur-up\" alt=\"\">                            <\/div>\n            \n        <\/div>\n    <\/div>\n\n<\/section>\n\n\n<section  class=\"teaser_cards  pt_lg pb_lg  bg_gradient \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div class=\"einleitungstext col-12 col-lg-10 offset-lg-1 mb_lg\">\n                <h2>Autres projets<\/h2>\n            <\/div>\n        <\/div>\n                <div class=\"row\">\n            \n            <div class=\"teaser_item col-12 col-sm-6 \" data-aos=\"fade-in\"\n                data-aos-duration=\"600\" data-aos-easing=\"ease-out\">\n                <a href=\"https:\/\/www.virusad.com\/inspiration\/stadt-biel-recyclinghof-uebersicht-bauprojekte\/\" class=\"link_area w-100 h-100 d-flex flex-column\">\n                                        <div class=\"img_wrapper position-relative d-flex layout_2\">\n                        <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/12\/StadtBiel_Entsorgungshof_Visual1_1920x1280-300x200.png\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/12\/StadtBiel_Entsorgungshof_Visual1_1920x1280.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/12\/StadtBiel_Entsorgungshof_Visual1_1920x1280.png 1920w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/12\/StadtBiel_Entsorgungshof_Visual1_1920x1280-300x200.png 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/12\/StadtBiel_Entsorgungshof_Visual1_1920x1280-1024x683.png 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/12\/StadtBiel_Entsorgungshof_Visual1_1920x1280-768x512.png 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/12\/StadtBiel_Entsorgungshof_Visual1_1920x1280-1536x1024.png 1536w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover h-100 w-100 mb-0 lazyload blur-up\" alt=\"\">                    <\/div>\n                                        <p class=\"label\">Stadt Biel \u2013 Infokampagne<\/p>                    <h3>\u00abSensibilisierung f\u00fcr mehr Nachhaltigkeit\u00bb<\/h3>                                        <div class=\"flex-grow-1\"><\/div>\n                    <div class=\"btn_vi2\">Vers le projet<\/div>\n                <\/a>\n            <\/div>\n\n            \n            <div class=\"teaser_item col-12 col-sm-6 \" data-aos=\"fade-in\"\n                data-aos-duration=\"600\" data-aos-easing=\"ease-out\">\n                <a href=\"https:\/\/www.virusad.com\/inspiration\/chez-ruefi-ueber-20-jaehrige-zusammenarbeit\/\" class=\"link_area w-100 h-100 d-flex flex-column\">\n                                        <div class=\"img_wrapper position-relative d-flex layout_2\">\n                        <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/CR_Header2_1920x1280-300x200.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/CR_Header2_1920x1280.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/CR_Header2_1920x1280.jpg 1920w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/CR_Header2_1920x1280-300x200.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/CR_Header2_1920x1280-1024x683.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/CR_Header2_1920x1280-768x512.jpg 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/07\/CR_Header2_1920x1280-1536x1024.jpg 1536w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover h-100 w-100 mb-0 lazyload blur-up\" alt=\"\">                    <\/div>\n                                        <p class=\"label\">Chez R\u00fcfi \u2013 Auftritt &#038; Kommunikation<\/p>                    <h3>\u00ab\u00dcber 20 j\u00e4hrige Zusammenarbeit\u00bb<\/h3>                                        <div class=\"flex-grow-1\"><\/div>\n                    <div class=\"btn_vi2\">Vers le projet<\/div>\n                <\/a>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/section>","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"projekt-kategorie":[40,42,39,43],"class_list":["post-6948","projekte","type-projekte","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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