{"id":7480,"date":"2023-05-11T09:35:25","date_gmt":"2023-05-11T09:35:25","guid":{"rendered":"https:\/\/www.virusad.com\/?post_type=projekte&#038;p=7480"},"modified":"2026-04-10T14:27:03","modified_gmt":"2026-04-10T12:27:03","slug":"reize-optik-ag-action-de-sympathie","status":"publish","type":"projekte","link":"https:\/\/www.virusad.com\/fr\/inspiration\/reize-optik-ag-action-de-sympathie\/","title":{"rendered":"Reize Optik AG &#8211; Action de sympathie"},"content":{"rendered":"<section  class=\"text  pt_0 pb_lg \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-10 offset-md-1\">\n                <h2><strong>Tutoie-les syst\u00e9matiquement<\/strong><\/h2>\n<p>Le passage d&rsquo;une culture du \u00ab\u00a0vous\u00a0\u00bb \u00e0 une culture du \u00ab\u00a0tu\u00a0\u00bb devrait \u00eatre \u00e9tay\u00e9 par une action sympathique. Nous, au laboratoire d&rsquo;id\u00e9es, avons \u00e9t\u00e9 sollicit\u00e9s pour trouver les id\u00e9es ad\u00e9quates et les mettre en \u0153uvre avec efficacit\u00e9. Elle devait g\u00e9n\u00e9rer encore plus de proximit\u00e9, rendre les noms des interlocuteurs familiers aux clients et \u00eatre tout simplement sympathique.<\/p>\n            <\/div>\n\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n<section  class=\"bild  pt_0 pb_lg \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div\n                class=\"einleitungstext col-12 col-lg-10 offset-lg-1 \">\n                            <\/div>\n        <\/div>\n                <div class=\"row\">\n            <div class=\"col-12\">\n                <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/05\/Reize_Memory_Karten_1940x200-300x31.png\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/05\/Reize_Memory_Karten_1940x200.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/05\/Reize_Memory_Karten_1940x200.png 1940w, https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/05\/Reize_Memory_Karten_1940x200-300x31.png 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/05\/Reize_Memory_Karten_1940x200-1024x106.png 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/05\/Reize_Memory_Karten_1940x200-768x79.png 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/05\/Reize_Memory_Karten_1940x200-1536x158.png 1536w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover lazyload blur-up\" alt=\"\">            <\/div>\n        <\/div>\n    <\/div>\n\n<\/section>\n\n<section  class=\"text  pt_lg pb_lg  bg_gradient \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-10 offset-md-1\">\n                <h2>Un entra\u00eenement c\u00e9r\u00e9bral charmant<\/h2>\n<p>Pr\u00e9senter les personnes de contact dans un cadre ludique afin de pouvoir les m\u00e9moriser facilement. Pourquoi pas par jeu de m\u00e9moire ? L&rsquo;id\u00e9e \u00e9tait n\u00e9e : toute l&rsquo;\u00e9quipe a \u00e9t\u00e9 pr\u00e9sent\u00e9e par son pr\u00e9nom dans le style d&rsquo;illustration typique de Reize et mise en sc\u00e8ne sous forme de jeu de m\u00e9moire. Plus on joue, plus il est facile de se souvenir des pr\u00e9noms des collaborateurs de Reize. Le jeu familial a \u00e9galement \u00e9t\u00e9 jou\u00e9 en grand format au salon professionnel de l&rsquo;optique Aspect et distribu\u00e9 comme gain imm\u00e9diat. L&rsquo;annonce de la culture du tutoiement a \u00e9galement \u00e9t\u00e9 diffus\u00e9e par le biais d&rsquo;une carte d&rsquo;accompagnement et d&rsquo;une newsletter sp\u00e9ciale destin\u00e9e aux clients.<\/p>\n            <\/div>\n\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section  class=\"bilder_gallery_gross  pt_0 pb_lg \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div\n                class=\"einleitungstext col-12 col-lg-10 offset-lg-1 \">\n                            <\/div>\n        <\/div>\n                <div class=\"row\">\n\n                        <div class=\"item_img col-12 col-md-6 mb_sm d-flex position-relative\" data-aos=\"fade-up\"\n                data-aos-duration=\"300\" data-aos-easing=\"ease-out\">\n                <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/05\/Reize_Memory_2240x1480_6269-300x198.png\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/05\/Reize_Memory_2240x1480_6269.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/05\/Reize_Memory_2240x1480_6269.png 2240w, https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/05\/Reize_Memory_2240x1480_6269-300x198.png 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/05\/Reize_Memory_2240x1480_6269-1024x677.png 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/05\/Reize_Memory_2240x1480_6269-768x507.png 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/05\/Reize_Memory_2240x1480_6269-1536x1015.png 1536w, https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/05\/Reize_Memory_2240x1480_6269-2048x1353.png 2048w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover mb-0 lazyload blur-up\" alt=\"\">                            <\/div>\n                        <div class=\"item_img col-12 col-md-6 mb_sm d-flex position-relative\" data-aos=\"fade-up\"\n                data-aos-duration=\"300\" data-aos-easing=\"ease-out\">\n                <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/05\/Reize_Memory_2240x1480_6272-300x198.png\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/05\/Reize_Memory_2240x1480_6272.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/05\/Reize_Memory_2240x1480_6272.png 2240w, https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/05\/Reize_Memory_2240x1480_6272-300x198.png 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/05\/Reize_Memory_2240x1480_6272-1024x677.png 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/05\/Reize_Memory_2240x1480_6272-768x507.png 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/05\/Reize_Memory_2240x1480_6272-1536x1015.png 1536w, https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/05\/Reize_Memory_2240x1480_6272-2048x1353.png 2048w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover mb-0 lazyload blur-up\" alt=\"\">                            <\/div>\n            \n        <\/div>\n    <\/div>\n\n<\/section>\n\n<section  class=\"text  pt_0 pb_lg \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-10 offset-md-1\">\n                <h2><strong>Reize, c&rsquo;est ind\u00e9niable<\/strong><\/h2>\n<p>Le style d&rsquo;illustration typique et la culture familiale se sont impos\u00e9s comme des marques de fabrique \u00e9videntes de l&rsquo;entreprise Reize. La culture du tutoiement est une autre pi\u00e8ce de la mosa\u00efque de cette structure. Et l&rsquo;action sympathique pour l&rsquo;ensemble de la famille a pleinement convaincu. En t\u00e9moignent les nombreux retours positifs et les compliments sur son style original et sa saine autod\u00e9rision. Reize s&rsquo;est encore plus rapproch\u00e9e de ses personnes de r\u00e9f\u00e9rence et est devenue encore plus personnelle.<\/p>\n            <\/div>\n\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section  class=\"teaser_cards  pt_lg pb_lg  bg_gradient \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div class=\"einleitungstext col-12 col-lg-10 offset-lg-1 mb_lg\">\n                <h2>Autres projets<\/h2>\n            <\/div>\n        <\/div>\n                <div class=\"row\">\n            \n            <div class=\"teaser_item col-12 col-sm-6 \" data-aos=\"fade-in\"\n                data-aos-duration=\"600\" data-aos-easing=\"ease-out\">\n                <a href=\"https:\/\/www.virusad.com\/inspiration\/essilor-trade-broschuere\/\" class=\"link_area w-100 h-100 d-flex flex-column\">\n                                        <div class=\"img_wrapper position-relative d-flex layout_2\">\n                        <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/08\/Essilor_Cover2_1920x1280_ohne-Logo-300x200.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/08\/Essilor_Cover2_1920x1280_ohne-Logo.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/08\/Essilor_Cover2_1920x1280_ohne-Logo.jpg 1920w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/08\/Essilor_Cover2_1920x1280_ohne-Logo-300x200.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/08\/Essilor_Cover2_1920x1280_ohne-Logo-1024x683.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/08\/Essilor_Cover2_1920x1280_ohne-Logo-768x512.jpg 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/08\/Essilor_Cover2_1920x1280_ohne-Logo-1536x1024.jpg 1536w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover h-100 w-100 mb-0 lazyload blur-up\" alt=\"\">                    <\/div>\n                                        <p class=\"label\">Essilor &#8211; H\u00e4ndlerunterst\u00fctzung<\/p>                    <h3>\u00abWie macht man Optiker noch erfolgreicher?\u00bb<\/h3>                                        <div class=\"flex-grow-1\"><\/div>\n                    <div class=\"btn_vi2\">Vers le projet<\/div>\n                <\/a>\n            <\/div>\n\n            \n            <div class=\"teaser_item col-12 col-sm-6 \" data-aos=\"fade-in\"\n                data-aos-duration=\"600\" data-aos-easing=\"ease-out\">\n                <a href=\"https:\/\/www.virusad.com\/inspiration\/reize-mehrbrillen-promotion\/\" class=\"link_area w-100 h-100 d-flex flex-column\">\n                                        <div class=\"img_wrapper position-relative d-flex layout_2\">\n                        <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/04\/ReizeOptik_Mehrbrillen_Babuschkas_21_1920x1280-300x200.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/04\/ReizeOptik_Mehrbrillen_Babuschkas_21_1920x1280.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/04\/ReizeOptik_Mehrbrillen_Babuschkas_21_1920x1280.jpg 1920w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/04\/ReizeOptik_Mehrbrillen_Babuschkas_21_1920x1280-300x200.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/04\/ReizeOptik_Mehrbrillen_Babuschkas_21_1920x1280-1024x683.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/04\/ReizeOptik_Mehrbrillen_Babuschkas_21_1920x1280-768x512.jpg 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/04\/ReizeOptik_Mehrbrillen_Babuschkas_21_1920x1280-1536x1024.jpg 1536w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover h-100 w-100 mb-0 lazyload blur-up\" alt=\"\">                    <\/div>\n                                        <p class=\"label\">Reize Optik &#8211; Promotion<\/p>                    <h3>\u00abMit Mehrbrillen-Angebot punkten\u00bb<\/h3>                                        <div class=\"flex-grow-1\"><\/div>\n                    <div class=\"btn_vi2\">Vers le projet<\/div>\n                <\/a>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/section>","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"projekt-kategorie":[40,42,39],"class_list":["post-7480","projekte","type-projekte","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reize Optik AG - Action de sympathie - virus Ideenlabor AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.virusad.com\/fr\/inspiration\/reize-optik-ag-action-de-sympathie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reize Optik AG - Action de sympathie - virus Ideenlabor AG\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.virusad.com\/fr\/inspiration\/reize-optik-ag-action-de-sympathie\/\" \/>\n<meta property=\"og:site_name\" content=\"virus Ideenlabor AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/virusideenlabor\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-10T12:27:03+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/reize-optik-ag-action-de-sympathie\\\/\",\"url\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/reize-optik-ag-action-de-sympathie\\\/\",\"name\":\"Reize Optik AG - Action de sympathie - virus Ideenlabor AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/#website\"},\"datePublished\":\"2023-05-11T09:35:25+00:00\",\"dateModified\":\"2026-04-10T12:27:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/reize-optik-ag-action-de-sympathie\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/reize-optik-ag-action-de-sympathie\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/reize-optik-ag-action-de-sympathie\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reize Optik AG &#8211; 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