{"id":8047,"date":"2024-03-11T10:59:01","date_gmt":"2024-03-11T10:59:01","guid":{"rendered":"https:\/\/www.virusad.com\/?post_type=projekte&#038;p=8047"},"modified":"2024-03-11T10:59:02","modified_gmt":"2024-03-11T10:59:02","slug":"cts-biel-bienne-nouvelle-identite-visuelle","status":"publish","type":"projekte","link":"https:\/\/www.virusad.com\/fr\/inspiration\/cts-biel-bienne-nouvelle-identite-visuelle\/","title":{"rendered":"CTS Biel-Bienne &#8211; Nouvelle identit\u00e9 visuelle"},"content":{"rendered":"<section  class=\"text  pt_0 pb_lg \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-10 offset-md-1\">\n                <h2>Plus de couleur &#8211; plus de fra\u00eecheur<\/h2>\n<p>L&rsquo;image de la CTS Biel-Bienne devait \u00eatre nettement rafra\u00eechie et \u00e9motionnalis\u00e9e. Pour cela, il fallait d\u00e9finir de nouvelles couleurs fra\u00eeches et les r\u00e9unir dans un concept global coh\u00e9rent.<\/p>\n            <\/div>\n\n            \n        <\/div>\n\n    <\/div>\n\n<\/section><section  class=\"bild  pt_0 pb_lg \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div\n                class=\"einleitungstext col-12 col-lg-10 offset-lg-1 \">\n                            <\/div>\n        <\/div>\n                <div class=\"row\">\n            <div class=\"col-12\">\n                <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2024\/02\/CTS_Broschueren_2023_2240x1480-300x198.png\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2024\/02\/CTS_Broschueren_2023_2240x1480.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2024\/02\/CTS_Broschueren_2023_2240x1480.png 2240w, https:\/\/www.virusad.com\/wp-content\/uploads\/2024\/02\/CTS_Broschueren_2023_2240x1480-300x198.png 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2024\/02\/CTS_Broschueren_2023_2240x1480-1024x677.png 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2024\/02\/CTS_Broschueren_2023_2240x1480-768x507.png 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2024\/02\/CTS_Broschueren_2023_2240x1480-1536x1015.png 1536w, https:\/\/www.virusad.com\/wp-content\/uploads\/2024\/02\/CTS_Broschueren_2023_2240x1480-2048x1353.png 2048w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover lazyload blur-up\" alt=\"\">            <\/div>\n        <\/div>\n    <\/div>\n\n<\/section><section  class=\"text  pt_lg pb_lg  bg_gradient \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-10 offset-md-1\">\n                <h2>Augmentation de l&rsquo;exp\u00e9rience utilisateur<\/h2>\n<p>Apr\u00e8s le d\u00e9veloppement d&rsquo;un positionnement concret avec des visuels cl\u00e9s correspondants, un tout nouveau site web a marqu\u00e9 le d\u00e9but du projet. Celui-ci guide les utilisateurs \u00e0 travers les diff\u00e9rents processus des divers secteurs de la CTS Biel-Bienne. Un tout nouveau concept de couleurs a \u00e9t\u00e9 d\u00e9velopp\u00e9 pour les diff\u00e9rents secteurs. Le nouvel univers visuel souligne clairement l&rsquo;orientation vers l&rsquo;exp\u00e9rience. Sur la base du concept de base, de nombreux instruments de communication ont \u00e9t\u00e9 enti\u00e8rement remani\u00e9s, de la pr\u00e9sence sur place aux activit\u00e9s sur les m\u00e9dias sociaux, en passant par les brochures et les d\u00e9pliants d&rsquo;action.<\/p>\n            <\/div>\n\n            \n        <\/div>\n\n    <\/div>\n\n<\/section><section  class=\"bild  pt_0 pb_lg \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div\n                class=\"einleitungstext col-12 col-lg-10 offset-lg-1 \">\n                            <\/div>\n        <\/div>\n                <div class=\"row\">\n            <div class=\"col-12\">\n                <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2024\/02\/CTS_Plakate_950x1320_2240x611-300x82.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2024\/02\/CTS_Plakate_950x1320_2240x611.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2024\/02\/CTS_Plakate_950x1320_2240x611.jpg 2240w, https:\/\/www.virusad.com\/wp-content\/uploads\/2024\/02\/CTS_Plakate_950x1320_2240x611-300x82.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2024\/02\/CTS_Plakate_950x1320_2240x611-1024x279.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2024\/02\/CTS_Plakate_950x1320_2240x611-768x209.jpg 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2024\/02\/CTS_Plakate_950x1320_2240x611-1536x419.jpg 1536w, https:\/\/www.virusad.com\/wp-content\/uploads\/2024\/02\/CTS_Plakate_950x1320_2240x611-2048x559.jpg 2048w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover lazyload blur-up\" alt=\"\">            <\/div>\n        <\/div>\n    <\/div>\n\n<\/section><section  class=\"text  pt_0 pb_sm \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-10 offset-md-1\">\n                <h2>Un vent nouveau<\/h2>\n<p>La nouvelle apparence ne passe pas inaper\u00e7ue. Avec ses couleurs et ses motifs activants, elle attire imm\u00e9diatement l&rsquo;attention des spectateurs. La derni\u00e8re campagne d&rsquo;abonnement a \u00e9t\u00e9 un v\u00e9ritable succ\u00e8s, qui s&rsquo;est traduit par de nombreuses nouvelles r\u00e9servations d&rsquo;abonnements.<\/p>\n            <\/div>\n\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n<section  class=\"teaser_cards  pt_md pb_sm  bg_gradient \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div class=\"einleitungstext col-12 col-lg-10 offset-lg-1 mb_lg\">\n                <h2>Autres projets<\/h2>\n            <\/div>\n        <\/div>\n                <div class=\"row\">\n            \n            <div class=\"teaser_item col-12 col-sm-6 \" data-aos=\"fade-in\"\n                data-aos-duration=\"600\" data-aos-easing=\"ease-out\">\n                <a href=\"https:\/\/www.virusad.com\/inspiration\/paradice-mobile-eisbahn-bienne\/\" class=\"link_area w-100 h-100 d-flex flex-column\">\n                                        <div class=\"img_wrapper position-relative d-flex layout_2\">\n                        <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/12\/Paradice_Main1_ND52428_1920x1280-300x200.png\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/12\/Paradice_Main1_ND52428_1920x1280.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/12\/Paradice_Main1_ND52428_1920x1280.png 1920w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/12\/Paradice_Main1_ND52428_1920x1280-300x200.png 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/12\/Paradice_Main1_ND52428_1920x1280-1024x683.png 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/12\/Paradice_Main1_ND52428_1920x1280-768x512.png 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/12\/Paradice_Main1_ND52428_1920x1280-1536x1024.png 1536w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover h-100 w-100 mb-0 lazyload blur-up\" alt=\"\">                    <\/div>\n                                        <p class=\"label\">PARADICE \u2013 Mobile Eisbahn, Biel-Bienne<\/p>                    <h3>\u00abLauter gl\u00fcckliche Menschen in der Vorweihnachtszeit!\u00bb<\/h3>                                        <div class=\"flex-grow-1\"><\/div>\n                    <div class=\"btn_vi2\">Vers le projet<\/div>\n                <\/a>\n            <\/div>\n\n            \n            <div class=\"teaser_item col-12 col-sm-6 \" data-aos=\"fade-in\"\n                data-aos-duration=\"600\" data-aos-easing=\"ease-out\">\n                <a href=\"https:\/\/www.virusad.com\/inspiration\/reize-kaufe-deine-brille-in-der-schweiz\/\" class=\"link_area w-100 h-100 d-flex flex-column\">\n                                        <div class=\"img_wrapper position-relative d-flex layout_2\">\n                        <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/01\/ReizeOptik_KaufSchweizerisch_KeyVisual_Schweiz_hellgrau_quer_1920x1280-300x200.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/01\/ReizeOptik_KaufSchweizerisch_KeyVisual_Schweiz_hellgrau_quer_1920x1280-e1611915309480.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover h-100 w-100 mb-0 lazyload blur-up\" alt=\"\">                    <\/div>\n                                        <p class=\"label\">Reize Optik AG &#8211; Verkaufsf\u00f6rderung<\/p>                    <h3>\u00abDer Brillenkauf in der Schweiz lohnt sich!\u00bb<\/h3>                                        <div class=\"flex-grow-1\"><\/div>\n                    <div class=\"btn_vi2\">Vers le projet<\/div>\n                <\/a>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/section>","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"projekt-kategorie":[44,40,41],"class_list":["post-8047","projekte","type-projekte","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CTS Biel-Bienne - Nouvelle identit\u00e9 visuelle - virus Ideenlabor AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.virusad.com\/fr\/inspiration\/cts-biel-bienne-nouvelle-identite-visuelle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CTS Biel-Bienne - Nouvelle identit\u00e9 visuelle - virus Ideenlabor AG\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.virusad.com\/fr\/inspiration\/cts-biel-bienne-nouvelle-identite-visuelle\/\" \/>\n<meta property=\"og:site_name\" content=\"virus Ideenlabor AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/virusideenlabor\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-11T10:59:02+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/cts-biel-bienne-nouvelle-identite-visuelle\\\/\",\"url\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/cts-biel-bienne-nouvelle-identite-visuelle\\\/\",\"name\":\"CTS Biel-Bienne - Nouvelle identit\u00e9 visuelle - virus Ideenlabor AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/#website\"},\"datePublished\":\"2024-03-11T10:59:01+00:00\",\"dateModified\":\"2024-03-11T10:59:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/cts-biel-bienne-nouvelle-identite-visuelle\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/cts-biel-bienne-nouvelle-identite-visuelle\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/cts-biel-bienne-nouvelle-identite-visuelle\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CTS Biel-Bienne &#8211; 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