{"id":8312,"date":"2024-07-04T10:04:58","date_gmt":"2024-07-04T10:04:58","guid":{"rendered":"https:\/\/www.virusad.com\/inspiration\/vigier-beton-vip-geschenk-2\/"},"modified":"2025-09-30T16:43:04","modified_gmt":"2025-09-30T14:43:04","slug":"vigier-beton-vip-geschenk-2","status":"publish","type":"projekte","link":"https:\/\/www.virusad.com\/fr\/inspiration\/vigier-beton-vip-geschenk-2\/","title":{"rendered":"Vigier Beton ECOVISION"},"content":{"rendered":"
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Le b\u00e9ton le plus \u00e9cologique<\/strong><\/h2>\n

Vigier Beton convainc depuis des ann\u00e9es par sa contribution \u00e0 l’\u00e9conomie circulaire et ses produits pr\u00e9sentant les \u00e9missions de CO2 les plus faibles du secteur. Cependant, ces avantages uniques n’ont gu\u00e8re \u00e9t\u00e9 communiqu\u00e9s aux clients et au grand public. Le laboratoire d’id\u00e9es virus a \u00e9t\u00e9 charg\u00e9 de changer cela et d’inaugurer une nouvelle \u00e8re avec des messages et des outils appropri\u00e9s.<\/p>\n <\/div>\n\n \n <\/div>\n\n <\/div>\n\n<\/section>\n\n

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Nouveau label pour la durabilit\u00e9<\/strong><\/h2>\n

Notre proposition : le lancement d\u2019un label global pour les b\u00e9tons particuli\u00e8rement durables. Sous la nouvelle marque \u00ab ECOVISION \u00bb, seront d\u00e9sormais distingu\u00e9s les b\u00e9tons \u00e0 haute teneur en mat\u00e9riaux recycl\u00e9s ainsi que ceux pr\u00e9sentant des \u00e9missions de CO2<\/sub> r\u00e9duites, voire nulles. Les produits sp\u00e9cifiques recevront une d\u00e9signation propre sous le pr\u00e9fixe \u00ab ECO \u00bb. Pour faire conna\u00eetre ce nouveau label, une campagne int\u00e9gr\u00e9e a \u00e9t\u00e9 mise en \u0153uvre, comprenant des affiches, des annonces, des publireportages dans la presse sp\u00e9cialis\u00e9e et quotidienne, une page d\u2019atterrissage d\u00e9di\u00e9e, de la publicit\u00e9 sur les bus, le marquage des camions ainsi qu\u2019une pr\u00e9sence lors de divers \u00e9v\u00e9nements.<\/p>\n <\/div>\n\n \n <\/div>\n\n <\/div>\n\n<\/section>\n\n

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Le premier choix<\/strong><\/h2>\n

Gr\u00e2ce au nouveau label et \u00e0 une communication \u00e9tendue, il est d\u00e9sormais clair quel b\u00e9ton repr\u00e9sente le premier choix en mati\u00e8re de durabilit\u00e9. De nombreux projets ont d\u00e9j\u00e0 \u00e9t\u00e9 r\u00e9alis\u00e9s avec les produits ECOVISION. Et la tendance est en constante progression !<\/p>\n <\/div>\n\n \n <\/div>\n\n <\/div>\n\n<\/section>\n\n

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Autres projets<\/h2>\n <\/div>\n <\/div>\n
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Vigier Beton AG – Branding, Corporate Identity, Marketingkommunikation<\/p>

\u00abSind Sand und Kies tats\u00e4chlich das Gold der Schweiz?\u00bb<\/h3>
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Vers le projet<\/div>\n <\/a>\n <\/div>\n\n \n
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Narimpex AG \u2013 Packaging Design & neuer Auftritt<\/p>

\u00abIllustrationen machen den Unterschied \u2026\u00bb<\/h3>
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Vers le projet<\/div>\n <\/a>\n <\/div>\n\n \n \n <\/div>\n <\/div>\n<\/section>","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"projekt-kategorie":[44,40,38,43],"class_list":["post-8312","projekte","type-projekte","status-publish","hentry"],"acf":[],"yoast_head":"\nVigier Beton ECOVISION - virus Ideenlabor AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.virusad.com\/fr\/inspiration\/vigier-beton-vip-geschenk-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vigier Beton ECOVISION - virus Ideenlabor AG\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.virusad.com\/fr\/inspiration\/vigier-beton-vip-geschenk-2\/\" \/>\n<meta property=\"og:site_name\" content=\"virus Ideenlabor AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/virusideenlabor\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-30T14:43:04+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/vigier-beton-vip-geschenk-2\\\/\",\"url\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/vigier-beton-vip-geschenk-2\\\/\",\"name\":\"Vigier Beton ECOVISION - 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