{"id":8701,"date":"2026-05-19T10:13:56","date_gmt":"2026-05-19T08:13:56","guid":{"rendered":"https:\/\/www.virusad.com\/?post_type=projekte&p=8701"},"modified":"2026-05-19T10:13:57","modified_gmt":"2026-05-19T08:13:57","slug":"desa-autoglass-adaptation-de-lidentite-visuelle","status":"publish","type":"projekte","link":"https:\/\/www.virusad.com\/fr\/inspiration\/desa-autoglass-adaptation-de-lidentite-visuelle\/","title":{"rendered":"DESA AUTOGLASS – Adaptation de l’identit\u00e9 visuelle"},"content":{"rendered":"
\n
\n
\n
\n

Une prestation bien structur\u00e9e<\/strong><\/h2>\n

L’identit\u00e9 visuelle existante \u00e9tait d\u00e9pass\u00e9e et manquait de coh\u00e9rence. L’objectif \u00e9tait de communiquer plus clairement la marque, les prestations et les valeurs, de cr\u00e9er une identit\u00e9 visuelle percutante gr\u00e2ce \u00e0 un langage visuel distinctif et de d\u00e9velopper un ensemble coh\u00e9rent d’outils de communication.<\/p>\n <\/div>\n\n \n <\/div>\n\n <\/div>\n\n<\/section>\n\n

\n
\n
\n \n <\/div>\n <\/div>\n
\n
\n \"\" <\/div>\n <\/div>\n <\/div>\n\n<\/section>\n\n
\n
\n
\n
\n

Clair, de qualit\u00e9, polyvalent<\/h2>\n

Nous avons repens\u00e9 l’identit\u00e9 visuelle globale en cr\u00e9ant des \u00e9l\u00e9ments graphiques simples, autonomes et harmonis\u00e9s entre eux. \u00c0 partir de l\u00e0, nous avons \u00e9labor\u00e9 une nouvelle brochure de pr\u00e9sentation, qui sert de support de communication principal. Sur cette base, nous avons con\u00e7u des annonces publicitaires, des mailings, des fiches d’information sur les prestations et le d\u00e9veloppement durable, ainsi que divers d\u00e9pliants et supports imprim\u00e9s destin\u00e9s aux sites et aux campagnes. Enfin, nous avons con\u00e7u des cartes d’anniversaire personnalis\u00e9es dans un style graphique unique pour les collaborateurs de longue date.<\/p>\n <\/div>\n\n \n <\/div>\n\n <\/div>\n\n<\/section>\n\n

\n
\n
\n \n <\/div>\n <\/div>\n
\n
\n \"\" <\/div>\n <\/div>\n <\/div>\n\n<\/section>\n\n
\n
\n
\n
\n

Impact en interne et en externe<\/strong><\/h2>\n

Le r\u00e9sultat: DESA Autoglass se pr\u00e9sente aujourd\u2019hui plus clair, plus moderne et plus professionnel. Tous les \u00e9l\u00e9ments s\u2019articulent entre eux, v\u00e9hiculent la m\u00eame philosophie et garantissent une image forte et reconnaissable. Cette nouvelle identit\u00e9 a \u00e9t\u00e9 accueillie favorablement tant en interne qu\u2019en externe. La brochure de pr\u00e9sentation et les mesures visant \u00e0 valoriser les collaborateurs, en particulier, renforcent l\u2019identification, la fiert\u00e9 et la confiance envers la marque.<\/p>\n <\/div>\n\n \n <\/div>\n\n <\/div>\n\n<\/section>\n\n\n

\n
\n
\n \n <\/div>\n <\/div>\n
\n\n
\n \"\" <\/div>\n
\n \"\" <\/div>\n
\n \"\" <\/div>\n
\n \"\" <\/div>\n
\n \"\" <\/div>\n
\n \"\" <\/div>\n \n <\/div>\n <\/div>\n\n<\/section>\n\n\n
\n
\n
\n
\n

Autres projets<\/h2>\n <\/div>\n <\/div>\n
\n \n
\n \n
\n \"\" <\/div>\n

Narimpex AG – Design de l’emballage & nouvelle pr\u00e9sentation<\/p>

\u00ab\u00a0Les illustrations font la diff\u00e9rence …\u00a0\u00bb<\/h3>
<\/div>\n
Vers le projet<\/div>\n <\/a>\n <\/div>\n\n \n
\n \n
\n \"\" <\/div>\n

SUBARU Suisse SA – Campagne de communication<\/p>

\u00abAie confiance en toi!\u00bb<\/h3>
<\/div>\n
Vers le projet<\/div>\n <\/a>\n <\/div>\n\n \n \n <\/div>\n <\/div>\n<\/section>","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"projekt-kategorie":[40,38,42,39],"class_list":["post-8701","projekte","type-projekte","status-publish","hentry"],"acf":[],"yoast_head":"\nDESA AUTOGLASS - Adaptation de l'identit\u00e9 visuelle - virus Ideenlabor AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.virusad.com\/fr\/inspiration\/desa-autoglass-adaptation-de-lidentite-visuelle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DESA AUTOGLASS - Adaptation de l'identit\u00e9 visuelle - virus Ideenlabor AG\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.virusad.com\/fr\/inspiration\/desa-autoglass-adaptation-de-lidentite-visuelle\/\" \/>\n<meta property=\"og:site_name\" content=\"virus Ideenlabor AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/virusideenlabor\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-19T08:13:57+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/desa-autoglass-adaptation-de-lidentite-visuelle\\\/\",\"url\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/desa-autoglass-adaptation-de-lidentite-visuelle\\\/\",\"name\":\"DESA AUTOGLASS - Adaptation de l'identit\u00e9 visuelle - virus Ideenlabor AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/#website\"},\"datePublished\":\"2026-05-19T08:13:56+00:00\",\"dateModified\":\"2026-05-19T08:13:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/desa-autoglass-adaptation-de-lidentite-visuelle\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/desa-autoglass-adaptation-de-lidentite-visuelle\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/desa-autoglass-adaptation-de-lidentite-visuelle\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DESA AUTOGLASS – Adaptation de l’identit\u00e9 visuelle\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/\",\"name\":\"virus Ideenlabor AG\",\"description\":\"Bieler Full-Service-Werbeagentur\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/#organization\",\"name\":\"virus Ideenlabor AG\",\"url\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.virusad.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/cropped-virus_Logo_NEW2011_Stern_rgb_512x512.png\",\"contentUrl\":\"https:\\\/\\\/www.virusad.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/cropped-virus_Logo_NEW2011_Stern_rgb_512x512.png\",\"width\":512,\"height\":512,\"caption\":\"virus Ideenlabor AG\"},\"image\":{\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/virusideenlabor\",\"https:\\\/\\\/www.instagram.com\\\/virusideenlabor\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/65189403\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DESA AUTOGLASS - Adaptation de l'identit\u00e9 visuelle - virus Ideenlabor AG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.virusad.com\/fr\/inspiration\/desa-autoglass-adaptation-de-lidentite-visuelle\/","og_locale":"fr_FR","og_type":"article","og_title":"DESA AUTOGLASS - Adaptation de l'identit\u00e9 visuelle - virus Ideenlabor AG","og_url":"https:\/\/www.virusad.com\/fr\/inspiration\/desa-autoglass-adaptation-de-lidentite-visuelle\/","og_site_name":"virus Ideenlabor AG","article_publisher":"https:\/\/www.facebook.com\/virusideenlabor","article_modified_time":"2026-05-19T08:13:57+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.virusad.com\/fr\/inspiration\/desa-autoglass-adaptation-de-lidentite-visuelle\/","url":"https:\/\/www.virusad.com\/fr\/inspiration\/desa-autoglass-adaptation-de-lidentite-visuelle\/","name":"DESA AUTOGLASS - Adaptation de l'identit\u00e9 visuelle - virus Ideenlabor AG","isPartOf":{"@id":"https:\/\/www.virusad.com\/fr\/#website"},"datePublished":"2026-05-19T08:13:56+00:00","dateModified":"2026-05-19T08:13:57+00:00","breadcrumb":{"@id":"https:\/\/www.virusad.com\/fr\/inspiration\/desa-autoglass-adaptation-de-lidentite-visuelle\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.virusad.com\/fr\/inspiration\/desa-autoglass-adaptation-de-lidentite-visuelle\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.virusad.com\/fr\/inspiration\/desa-autoglass-adaptation-de-lidentite-visuelle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.virusad.com\/fr\/"},{"@type":"ListItem","position":2,"name":"DESA AUTOGLASS – Adaptation de l’identit\u00e9 visuelle"}]},{"@type":"WebSite","@id":"https:\/\/www.virusad.com\/fr\/#website","url":"https:\/\/www.virusad.com\/fr\/","name":"virus Ideenlabor AG","description":"Bieler Full-Service-Werbeagentur","publisher":{"@id":"https:\/\/www.virusad.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.virusad.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.virusad.com\/fr\/#organization","name":"virus Ideenlabor AG","url":"https:\/\/www.virusad.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.virusad.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/06\/cropped-virus_Logo_NEW2011_Stern_rgb_512x512.png","contentUrl":"https:\/\/www.virusad.com\/wp-content\/uploads\/2020\/06\/cropped-virus_Logo_NEW2011_Stern_rgb_512x512.png","width":512,"height":512,"caption":"virus Ideenlabor AG"},"image":{"@id":"https:\/\/www.virusad.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/virusideenlabor","https:\/\/www.instagram.com\/virusideenlabor\/","https:\/\/www.linkedin.com\/company\/65189403"]}]}},"_links":{"self":[{"href":"https:\/\/www.virusad.com\/fr\/wp-json\/wp\/v2\/projekte\/8701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.virusad.com\/fr\/wp-json\/wp\/v2\/projekte"}],"about":[{"href":"https:\/\/www.virusad.com\/fr\/wp-json\/wp\/v2\/types\/projekte"}],"version-history":[{"count":3,"href":"https:\/\/www.virusad.com\/fr\/wp-json\/wp\/v2\/projekte\/8701\/revisions"}],"predecessor-version":[{"id":8791,"href":"https:\/\/www.virusad.com\/fr\/wp-json\/wp\/v2\/projekte\/8701\/revisions\/8791"}],"wp:attachment":[{"href":"https:\/\/www.virusad.com\/fr\/wp-json\/wp\/v2\/media?parent=8701"}],"wp:term":[{"taxonomy":"projekt-kategorie","embeddable":true,"href":"https:\/\/www.virusad.com\/fr\/wp-json\/wp\/v2\/projekt-kategorie?post=8701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}