{"id":8742,"date":"2026-05-19T10:37:45","date_gmt":"2026-05-19T08:37:45","guid":{"rendered":"https:\/\/www.virusad.com\/?post_type=projekte&#038;p=8742"},"modified":"2026-05-19T10:37:45","modified_gmt":"2026-05-19T08:37:45","slug":"schaer-pharma-gynofit","status":"publish","type":"projekte","link":"https:\/\/www.virusad.com\/fr\/inspiration\/schaer-pharma-gynofit\/","title":{"rendered":"Schaer Pharma &#8211; Gynofit"},"content":{"rendered":"<section  class=\"text  pt_0 pb_lg \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-10 offset-md-1\">\n                <h2>Am\u00e9lioration de la qualit\u00e9 de vie<\/h2>\n<p>Conform\u00e9ment aux souhaits du client, la pr\u00e9sentation et le spot t\u00e9l\u00e9vis\u00e9 doivent mettre en avant les messages cl\u00e9s ainsi que l&rsquo;effet unique du produit. Ce produit, recommand\u00e9 par les gyn\u00e9cologues, doit \u00eatre pr\u00e9sent\u00e9 \u00e0 la fois sur le plan rationnel et \u00e9motionnel. Ce n&rsquo;est pas une t\u00e2che ais\u00e9e, car le domaine d&rsquo;application constitue un sujet d\u00e9licat dont la repr\u00e9sentation \u00e9motionnelle est tout sauf \u00e9vidente.<\/p>\n            <\/div>\n\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n<section  class=\"video  pt_0 pb_lg \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div\n                class=\"einleitungstext col-12 col-lg-10 offset-lg-1 \">\n                            <\/div>\n        <\/div>\n                <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"embed-container\">\n                    <iframe loading=\"lazy\" title=\"Gynofit_F_Sendeband_Goldbach_2024_1\" src=\"https:\/\/player.vimeo.com\/video\/1129197617?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n<\/section>\n\n<section  class=\"text  pt_0 pb_lg \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-10 offset-md-1\">\n                <h2>Libert\u00e9 de mouvement totale<\/h2>\n<p>Une danseuse capable de bouger avec virtuosit\u00e9 et libert\u00e9, exprimant ainsi le bien-\u00eatre et la l\u00e9g\u00e8ret\u00e9. C&rsquo;est cette image que nous avons utilis\u00e9e pour r\u00e9pondre \u00e0 la demande. Gr\u00e2ce \u00e0 des touches de couleur dans le violet caract\u00e9ristique de la marque et \u00e0 un argumentaire bien cibl\u00e9, nous avons cr\u00e9\u00e9 un spot TV \u00e0 la fois informatif et \u00e9mouvant.<\/p>\n            <\/div>\n\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n<section  class=\"bild  pt_0 pb_lg \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div\n                class=\"einleitungstext col-12 col-lg-10 offset-lg-1 \">\n                            <\/div>\n        <\/div>\n                <div class=\"row\">\n            <div class=\"col-12\">\n                            <\/div>\n        <\/div>\n    <\/div>\n\n<\/section>\n\n\n<section  class=\"teaser_cards  pt_0 pb_lg \">\n    <div class=\"container\">\n                <div class=\"row\">\n            <div class=\"einleitungstext col-12 col-lg-10 offset-lg-1 mb_lg\">\n                <h2>Autres projets<\/h2>\n            <\/div>\n        <\/div>\n                <div class=\"row\">\n            \n            <div class=\"teaser_item col-12 col-sm-6 \" data-aos=\"fade-in\"\n                data-aos-duration=\"600\" data-aos-easing=\"ease-out\">\n                <a href=\"https:\/\/www.virusad.com\/fr\/inspiration\/eduard-vogt-lancement-de-la-ligne-de-produits\/\" class=\"link_area w-100 h-100 d-flex flex-column\">\n                                        <div class=\"img_wrapper position-relative d-flex layout_2\">\n                        <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_Visual_Packaging_1920x1344-300x210.jpg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_Visual_Packaging_1920x1344.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_Visual_Packaging_1920x1344.jpg 1920w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_Visual_Packaging_1920x1344-300x210.jpg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_Visual_Packaging_1920x1344-1024x717.jpg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_Visual_Packaging_1920x1344-768x538.jpg 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2021\/05\/EduardVogt_Visual_Packaging_1920x1344-1536x1075.jpg 1536w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover h-100 w-100 mb-0 lazyload blur-up\" alt=\"\">                    <\/div>\n                                        <p class=\"label\">Eduard Vogt &#8211; Spot TV pour le lancement d&rsquo;une ligne de produits<\/p>                    <h3>\u00abEngagement en faveur de l&rsquo;environnement!\u00bb<\/h3>                                        <div class=\"flex-grow-1\"><\/div>\n                    <div class=\"btn_vi2\">Vers le projet<\/div>\n                <\/a>\n            <\/div>\n\n            \n            <div class=\"teaser_item col-12 col-sm-6 \" data-aos=\"fade-in\"\n                data-aos-duration=\"600\" data-aos-easing=\"ease-out\">\n                <a href=\"https:\/\/www.virusad.com\/fr\/inspiration\/le-cannabis-en-medecine\/\" class=\"link_area w-100 h-100 d-flex flex-column\">\n                                        <div class=\"img_wrapper position-relative d-flex layout_2\">\n                        <img decoding=\"async\" src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/03\/AdobeStock_295086532-Mikroskop-300x200.jpeg\" data-sizes=\"auto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-src=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/03\/AdobeStock_295086532-Mikroskop-scaled.jpeg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                data-srcset=\"https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/03\/AdobeStock_295086532-Mikroskop-scaled.jpeg 2560w, https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/03\/AdobeStock_295086532-Mikroskop-300x200.jpeg 300w, https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/03\/AdobeStock_295086532-Mikroskop-1024x683.jpeg 1024w, https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/03\/AdobeStock_295086532-Mikroskop-768x512.jpeg 768w, https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/03\/AdobeStock_295086532-Mikroskop-1536x1024.jpeg 1536w, https:\/\/www.virusad.com\/wp-content\/uploads\/2023\/03\/AdobeStock_295086532-Mikroskop-2048x1365.jpeg 2048w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                class=\"bg_static_cover h-100 w-100 mb-0 lazyload blur-up\" alt=\"\">                    <\/div>\n                                        <p class=\"label\">Office f\u00e9d\u00e9ral de la sant\u00e9 publique OFSP &#8211; pr\u00e9sentation et campagne d&rsquo;information<\/p>                    <h3>\u00abLe cannabis en m\u00e9decine\u00bb<\/h3>                                        <div class=\"flex-grow-1\"><\/div>\n                    <div class=\"btn_vi2\">Vers le projet<\/div>\n                <\/a>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/section>","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"projekt-kategorie":[40,42,39,43],"class_list":["post-8742","projekte","type-projekte","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Schaer Pharma - Gynofit - virus Ideenlabor AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.virusad.com\/fr\/inspiration\/schaer-pharma-gynofit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schaer Pharma - Gynofit - virus Ideenlabor AG\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.virusad.com\/fr\/inspiration\/schaer-pharma-gynofit\/\" \/>\n<meta property=\"og:site_name\" content=\"virus Ideenlabor AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/virusideenlabor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/schaer-pharma-gynofit\\\/\",\"url\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/schaer-pharma-gynofit\\\/\",\"name\":\"Schaer Pharma - Gynofit - virus Ideenlabor AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/#website\"},\"datePublished\":\"2026-05-19T08:37:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/schaer-pharma-gynofit\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/schaer-pharma-gynofit\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/schaer-pharma-gynofit\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Schaer Pharma &#8211; 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