{"id":8817,"date":"2026-07-20T15:17:05","date_gmt":"2026-07-20T13:17:05","guid":{"rendered":"https:\/\/www.virusad.com\/?post_type=projekte&p=8817"},"modified":"2026-07-20T15:17:06","modified_gmt":"2026-07-20T13:17:06","slug":"cts-biel-bienne-promotion-plage","status":"publish","type":"projekte","link":"https:\/\/www.virusad.com\/fr\/inspiration\/cts-biel-bienne-promotion-plage\/","title":{"rendered":"CTS Biel-Bienne – Promotion plage"},"content":{"rendered":"
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Redynamiser la plage r\u00e9nov\u00e9e<\/h2>\n

La plage a \u00e9t\u00e9 r\u00e9nov\u00e9e avec soin et devait faire l’objet d’une nouvelle campagne de promotion \u00e0 l’occasion de l’ouverture de la saison. L’objectif \u00e9tait de cr\u00e9er une campagne sobre, ancr\u00e9e localement et qui mette en valeur de mani\u00e8re ludique le bilinguisme de la ville.<\/p>\n <\/div>\n\n \n <\/div>\n\n <\/div>\n\n<\/section>\n\n

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L’\u00e9t\u00e9 en ville<\/h2>\n

Nous avons cr\u00e9\u00e9 un label \u00ab Strampi \u00bb distinct, avec des slogans anim\u00e9s en deux langues : le suisse allemand et le fran\u00e7ais. Cela a donn\u00e9 naissance \u00e0 des serviettes de bain, des chaises longues et des animations num\u00e9riques, ainsi qu’\u00e0 une campagne de communication percutante pour un abonnement \u00e0 prix r\u00e9duit.<\/p>\n <\/div>\n\n \n <\/div>\n\n <\/div>\n\n<\/section>\n\n

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Une campagne culte avec un clin d’\u0153il<\/h2>\n

Le Strampi s’est vu doter d’une nouvelle image fra\u00eeche et charmante, facilement reconnaissable. La campagne d\u00e9gageait une impression de l\u00e9g\u00e8ret\u00e9, de fantaisie et de modernit\u00e9 \u2013 exactement comme on imagine l’\u00e9t\u00e9 au bord du lac de Bienne ! Les slogans bilingues ont suscit\u00e9 beaucoup de sympathie, aliment\u00e9 les conversations et renforc\u00e9 l’attachement au \u00ab Strampi \u00bb, v\u00e9ritable ic\u00f4ne.<\/p>\n <\/div>\n\n \n <\/div>\n\n <\/div>\n\n<\/section>\n\n\n

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Autres projets<\/h2>\n <\/div>\n <\/div>\n
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CTS Biel-Bienne – Nouvelle identit\u00e9 visuelle<\/p>

\u00abEn robe color\u00e9e\u00bb<\/h3>
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Vers le projet<\/div>\n <\/a>\n <\/div>\n\n \n
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CTS Biel-Bienne \u2013 Campagne de parrainage<\/p>

\u00abFitness for Friends\u00bb<\/h3>
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Vers le projet<\/div>\n <\/a>\n <\/div>\n\n \n \n <\/div>\n <\/div>\n<\/section>","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"projekt-kategorie":[40,42,39,43],"class_list":["post-8817","projekte","type-projekte","status-publish","hentry"],"acf":[],"yoast_head":"\nCTS Biel-Bienne - Promotion plage - virus Ideenlabor AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.virusad.com\/fr\/inspiration\/cts-biel-bienne-promotion-plage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CTS Biel-Bienne - Promotion plage - virus Ideenlabor AG\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.virusad.com\/fr\/inspiration\/cts-biel-bienne-promotion-plage\/\" \/>\n<meta property=\"og:site_name\" content=\"virus Ideenlabor AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/virusideenlabor\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-20T13:17:06+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/cts-biel-bienne-promotion-plage\\\/\",\"url\":\"https:\\\/\\\/www.virusad.com\\\/fr\\\/inspiration\\\/cts-biel-bienne-promotion-plage\\\/\",\"name\":\"CTS Biel-Bienne - 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