{"id":8879,"date":"2026-10-02T09:48:39","date_gmt":"2026-10-02T07:48:39","guid":{"rendered":"https:\/\/www.virusad.com\/?post_type=projekte&p=8879"},"modified":"2026-10-02T09:48:41","modified_gmt":"2026-10-02T07:48:41","slug":"ville-de-bienne-campagne-de-sensibilisation-sur-lobligation-de-tenir-son-chien-en-laisse-et-le-ramassage-des-dejections-canines","status":"publish","type":"projekte","link":"https:\/\/www.virusad.com\/fr\/inspiration\/ville-de-bienne-campagne-de-sensibilisation-sur-lobligation-de-tenir-son-chien-en-laisse-et-le-ramassage-des-dejections-canines\/","title":{"rendered":"Ville de Bienne \u2013 Campagne de sensibilisation sur l’obligation de tenir son chien en laisse et le ramassage des d\u00e9jections canines"},"content":{"rendered":"
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Un comportement respectueux<\/h2>\n

La ville de Bienne nous a charg\u00e9s de d\u00e9velopper une campagne d\u2019affichage visant \u00e0 sensibiliser les propri\u00e9taires de chiens, de mani\u00e8re sympathique, \u00e0 deux enjeux importants: le respect de l\u2019obligation de tenir les chiens en laisse dans certaines zones et le ramassage syst\u00e9matique des d\u00e9jections canines. Sur le plan graphique, les nouveaux visuels devaient s\u2019inspirer des affiches anti-d\u00e9chets d\u00e9j\u00e0 en place \u00e0 Bienne et en reprendre le caract\u00e8re sympathique. L\u2019objectif \u00e9tait de mettre en place une communication qui suscite la compr\u00e9hension plut\u00f4t que de donner des le\u00e7ons.<\/p>\n <\/div>\n\n \n <\/div>\n\n <\/div>\n\n<\/section>\n\n

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Des messages avec un clin d’\u0153il<\/h2>\n

Nous avons d\u00e9velopp\u00e9 trois visuels d’affiches distincts: un sur l’obligation de tenir son chien en laisse et deux sur le th\u00e8me du ramassage des d\u00e9jections canines. Gr\u00e2ce \u00e0 un langage visuel clair, des messages originaux et un ton sympathique, ces visuels parviennent \u00e0 attirer l’attention sans pour autant se poser en \u00abpoliciers\u00bb. Parall\u00e8lement, leur conception s\u2019int\u00e8gre parfaitement \u00e0 la campagne de sensibilisation existante de la ville de Bienne et renforce sa reconnaissance dans l\u2019espace public.<\/p>\n <\/div>\n\n \n <\/div>\n\n <\/div>\n\n<\/section>\n\n

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Une meilleure compr\u00e9hension pour une bonne entente<\/h2>\n

Les nouvelles affiches sont d\u00e9j\u00e0 en place \u00e0 divers endroits et font sourire les passants. Elles transmettent leur message de mani\u00e8re conviviale, mais percutante. Cela montre une fois de plus qu\u2019une bonne communication peut susciter des changements de comportement \u2013 m\u00eame sans donner de le\u00e7ons.<\/p>\n <\/div>\n\n \n <\/div>\n\n <\/div>\n\n<\/section>\n\n\n

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Autres projets<\/h2>\n <\/div>\n <\/div>\n
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Ville de Bienne \u2013 Campagne contre l’abandon de d\u00e9chets<\/p>

\u00abLutter contre l’abandon de d\u00e9chets\u00bb<\/h3>
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Vers le projet<\/div>\n <\/a>\n <\/div>\n\n \n
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CTS Biel-Bienne – Promotion plage<\/p>

\u00abStrampi, mon amour\u00bb<\/h3>
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Vers le projet<\/div>\n <\/a>\n <\/div>\n\n \n \n <\/div>\n <\/div>\n<\/section>","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"projekt-kategorie":[40,42,39],"class_list":["post-8879","projekte","type-projekte","status-publish","hentry"],"acf":[],"yoast_head":"\nVille de Bienne \u2013 Campagne de sensibilisation sur l'obligation de tenir son chien en laisse et le ramassage des d\u00e9jections canines - virus Ideenlabor AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.virusad.com\/fr\/inspiration\/ville-de-bienne-campagne-de-sensibilisation-sur-lobligation-de-tenir-son-chien-en-laisse-et-le-ramassage-des-dejections-canines\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ville de Bienne \u2013 Campagne de sensibilisation sur l'obligation de tenir son chien en laisse et le ramassage des d\u00e9jections canines - 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